Malik K

Marketing Director and brand strategist with 6+ years of experience developing culturally relevant marketing campaigns across fashion, music, nightlife, and luxury adjacent industries. Proven ability to build brand narratives, execute high impact marketing strategies, and drive audience growth through partnerships, influencer marketing, digital campaigns, and experiential events.

Founder at UPSET Management Company (2024-01 – Present)

Lead marketing strategy, brand positioning, and campaign development for artists and cultural brands across fashion and music. Develop integrated marketing campaigns, influencer partnerships, and promotional initiatives that expand audience reach and cultural relevance. Negotiate and execute major brand collaborations and oversee digital marketing presence, campaign storytelling, and audience growth strategy.

• Lead marketing strategy, brand positioning, and campaign development for artists and cultural brands
• Develop integrated marketing campaigns, influencer partnerships, and promotional initiatives
• Expand audience reach and cultural relevance
• Negotiate and execute major brand collaborations
• Oversee digital marketing presence, campaign storytelling, and audience growth strategy

PR, Branding and Marketing Strategy at Saintwoods (2022-01 – 2025-01)

Supported marketing strategy, campaign development, and brand storytelling across retail launches, collaborations, and cultural events. Executed influencer and celebrity marketing initiatives that amplified brand awareness and engagement across fashion audiences. Contributed to marketing communications, partnership activations, and experiential marketing campaigns.

• Supported marketing strategy, campaign development, and brand storytelling
• Executed influencer and celebrity marketing initiatives
• Amplified brand awareness and engagement across fashion audiences
• Contributed to marketing communications and partnership activations
• Executed experiential marketing campaigns

Head of Artist Relations and Marketing Strategy at Wonderchild Records (2023-01 – 2025-01)

Led artist brand positioning and marketing strategy for releases and campaigns while coordinating promotional partnerships and cultural marketing initiatives that expanded audience reach.

• Led artist brand positioning and marketing strategy for releases and campaigns
• Coordinated promotional partnerships and cultural marketing initiatives
• Expanded audience reach

Day to Day Manager and Creative Assistant at A$AP Ferg (2022-01 – 2023-01)

Supported marketing campaigns, brand partnerships, and promotional initiatives for a globally recognized artist across fashion and cultural platforms.

• Supported marketing campaigns and brand partnerships
• Supported promotional initiatives for a globally recognized artist
• Worked across fashion and cultural platforms

Event Coordinator and Programmer at 212 Montreal (2025-01 – 2026-01)

Curated experiential marketing programming and cultural events targeting fashion, nightlife, and creative audiences while supporting promotional campaigns that increased venue visibility.

• Curated experiential marketing programming and cultural events
• Targeted fashion, nightlife, and creative audiences
• Supported promotional campaigns
• Increased venue visibility

B.B.A. in Business Administration – Morehouse College