Mark Frias

I am a multi disciplinary creative with a background in UX/UI design, product design, graphic design, art direction, creative resource management, experience in front-end web development, with a focus in marketing.

In my current role as a Marketing UX Designer at Prodigy Education, the global leader in game based learning, I have had the privilege of working in the creative realm of user experience design and marketing strategies for educational video games. Collaborating closely with cross-functional teams, I have successfully crafted engaging experiences that resonate with our target audience, resulting in increased user engagement and conversions. By leveraging my exper- tise in UX/UI design principles, information architecture, and user research, I have effectively translated marketing goals into compelling digital experiences on Prodigy’s website that capture the attention and trust of our users.

In my previous role as the Creative Lead at Mundo Media, I led a small team of designers supporting one of the world's leading networks for user acquisition and monetization. Collaboratively, we provided in-house creative services by producing marketing materials across various mediums for clients, including web, digital design, branding and video, consistently delivering campaigns with positive ROI performance. As a team lead, I supported growth by encour- aging a culture of learning and innovation within the design team.

As a UX/UI Designer and Developer at Flight Centre Canada, I was instrumental in refreshing designs with a contem- porary feel to enhance usability and drive sales conversions. By collaborating with the marketing and sales depart- ments, I translated their vision into an attractive and user-friendly experience. Managing the entire creation process, from sketching wireframes to designing interfaces, I meticulously orchestrated A/B tests to gather user data, allowing for iterative strategy refinement. Since joining the team and implementing these enhanced features, we achieved a remarkable 27% increase in online sales.

I had the privilege of being a pioneer staff member at the marketing agency, 55 Rush (Student Life Network / Parent Life Network). Beginning as a new media designer and progressing to a front-end web developer, I played a vital role in major projects involving web development, UX/UI design, and online marketing strategies. Through my contribu- tions, the company grew its community to over 900,000 active users, establishing itself as one of Canada's largest student marketing networks. I had the pleasure of collaborating with renowned brands such as CIBC, RBC, TD Canada Trust, Universal Music Canada, Geckos Adventures, Live Nation, Fido, Ford, Dell, Air Miles, and others.

Multimedia Design and Production Diploma from Fanshawe College.