Raeland Mendoza

A cultural multi-disciplinary to the core, Raeland is equal parts creative, entrepreneur and community advocate. He works as a conduit - connecting product to brand, brand to community, and community to culture.

CREATIVE DIRECTOR, I’LL CALL YOU TOMORROW (ICYT), March 2020 - Present

Creative Director and Co-Founder of internationally recognized lifestyle brand and art collective.

• Directed all product, events and brand partnership initiatives across physical and digital channels
• Lead 12 person team across fashion, retail/hospitality and non-profit fundraising sub-divisions
• Responsible for high level creative, brand, and content strategies for social, e-mail, retail and hospitality venue touch points

FREELANCE APPAREL DESIGNER + BRAND CONSULTANT, TOMORROW WORKS, Aug. 2021 - Present

Freelance apparel designer and marketing consultant in the fashion, music and lifestyle industry across Canada, the US and Asia.

• Execute production of and deliver all creative, product and strategy deliverables according to project timeline and budget
• Manage communication across client management touchpoints, identify and develop potential client leads

BUSINESS DEVELOPMENT + PRODUCTION MANAGER, JOAQUINA WORLD (TORONTO / MANILA) Feb. 2023 - Aug. 2023

Oversaw fashion brand and creative practice of GRAMMY-NOMINATED artist and filmmaker Keavan Yazdani, former Co-Creative Director of international recording artist

Daniel Caesar.

• Managed 6 person, international creative team to achieve project execution while maintaining operating budgets
• Launched multiple fashion products to international market across online and physical retail channels

BSC. HUMAN ECOLOGY – Major in Clothing, Textiles & Material Culture, Minor in

Fashion Merchandising, University of Alberta