Michelle Hayse

Digital marketing and content professional with 4+ years of experience across website management, SEO, content creation, analytics, client and stakeholder communication, and digital project management. Skilled at managing multiple projects, maintaining accurate and consistent digital content, and turning data and ideas into well-organized, practical solutions. Experienced with CMS platforms, Google Analytics, Search Console, SEO, landing pages and cross-functional digital initiatives.

Known for being proactive, organized, communicative, detail-oriented, and quick to learn.

Digital Marketing Manager at Wilhelm Geiger GmbH & Co. KG (Geiger Group) (2024-08 – 2026-05)

• Managed corporate digital content across the main company website and 20+ subsidiary websites, coordinating frequent updates while maintaining accuracy, consistency and timely delivery.
• Managed website updates and content changes within Storyblok CMS, including page content, modules, landing pages and digital assets.
• Supported SEO initiatives including keyword research, on-page optimization, metadata and content improvements, with a focus on organic search performance.
• Led the end-to-end implementation of an AI-powered chatbot, including CMS integration, data architecture, prompt engineering, testing, training, and ongoing quality assurance; recognized with the Geiger Group Innovation Prize 2025.
• Advised internal stakeholders on digital initiatives and translated business needs into clear, practical solutions for different audiences.
• Used Google Analytics 4, Google Search Console, Looker Studio and SEO tools to monitor website performance, user behaviour and search visibility and translate findings into practical recommendations.
• Planned and created digital content while maintaining consistent brand messaging and visual identity across channels.
• Planned and managed Google advertising campaigns in collaboration with specialized external agencies, from setup and execution to ongoing optimization.
• Coordinated website development, technical enhancements, and Google advertising initiatives with external web agencies, ensuring effective implementation and alignment with business objectives.
• Produced executive and internal video content from concept and production through editing and final delivery using Adobe Creative Cloud and Premiere Pro.

Digital Content Manager at SCHORER + WOLF Fahrzeugtechnik GbR (2022-05 – 2024-07)

• Managed the company website and 50+ SEO-optimized landing pages targeting specific regions and products.
• Updated and maintained website content and collaborated with the external web agency on ongoing website development and improvements.
• Supported the launch of the company's new website, coordinating content and digital requirements throughout the project.
• Created and supported the development of graphics for print materials and digital products using Adobe Creative Cloud.
• Managed the company's social media channels across LinkedIn, Instagram and Facebook, including content planning, creation and publishing.
• Supported trade shows and events, coordinating marketing materials and assisting with on-site activities.

Customer Service & Administrative Assistant at SCHORER + WOLF Fahrzeugtechnik GbR (2021-02 – 2022-04)

• Managed customer inquiries, correspondence and follow-ups, ensuring timely and professional communication.
• Coordinated communication between customers, suppliers and internal teams to keep requests and processes moving efficiently.
• Maintained relationships with external contacts and business partners.
• Developed strong organizational, communication, and stakeholder-management skills that provided a foundation for later responsibilities in digital marketing, events, and project coordination.

Event Management Apprentice (IHK) at BAVAMONT UG (2018-09 – 2021-01)

• Supported the planning and on-site execution of large-scale public events, including the Ehrenberg Ritterspiele with 25,000+ attendees.
• Supported marketing and social media activities for agency clients alongside event production, gaining hands-on experience in content creation and digital communications.
• Coordinated artists, exhibitors, contracts, schedules, and setup requirements, ensuring smooth preparation and day-of event operations.
• Managed contracts and communicated requirements clearly to keep internal stakeholders aligned before and during events.
• Planned site layouts and stand placements to support smooth visitor flow and reliable event setup.
• Supported event safety and operational procedures, including preparation and implementation of early COVID-19 hygiene concepts.

Certificate in Search Engine Optimization (SEO) – OMR Academy (2025-06)

Higher Education Certificate in Marketing Economics – IST-Hochschule Für Management (2025-03)

Vocational Training in Event Management Specialist (IHK) – BAVAMONT UG / IHK (2021-01)