Freelance Business and Marketing Consultant, Account Manager at MT Consulting, Soo Media (2019-01 – Present)
- Partnered with entrepreneurs to craft purpose-driven marketing strategies that brought clarity, confidence, and direction.
- Served as a dedicated account manager, content creator, and ads strategist, creating and managing organic social content while building, monitoring, and optimizing Meta and Google lead generation campaigns to deliver measurable results.
- Supported clients holistically from concept to launch with cohesive branding, content, social media, and websites that elevated their identity and connection with their ideal audience.
- Contributed to a $12M business turnaround by guiding vision refinement, USP development, mission alignment, and messaging clarity—transforming overwhelm into focused execution.
Strategic Account Manager at In The Soo, Print2Web (2025-07 – 2025-10)
- Became the first successful salesperson in the role by leading with genuine connection, building trust quickly, and cultivating new revenue.
- Transformed cold leads into long-term clients through a consultative approach that made each person feel heard, understood, and valued.
- Nurtured a strong pipeline through consistent action, thoughtful follow-up, and an unwavering commitment to delivering value that honoured each client's unique vision and needs.
Marketing Consultant, (Business Development) at Sidi.io, Fully Remote Agency out of Ottawa Ontario (2021-01 – 2022-12)
- Became the first successful sales representative by building a trust-based client acquisition process.
- Built strong relationships with C-level executives through consultative selling and strategic communication.
- Contributed to $250K+ in account growth through tailored marketing and business strategies.
- Partnered with cross-functional teams to deliver client-focused campaigns and measurable results.
Media Strategist, Sales and Account Manager at Postmedia Network (2016-01 – 2019-12)
- Pioneered the first Media Strategist role, guiding employees and clients through the transition from print to digital, improving employee confidence and strengthening client retention.
- Developed tailored marketing strategies that delivered measurable ROI and fostered long-term client relationships.
- Contributed to $1.5M in annual revenue through customized marketing solutions supporting local business growth.
- Translated complex campaign data into clear, actionable insights that strengthened trust, retention, and performance.
- Collaborated across sales, marketing, and leadership teams to deliver seamless, client-centred campaigns.
- Led workshops and presentations that empowered business owners to confidently embrace digital growth alongside print.
