Account Coordinator, Client Experience - Proof Experiences - Toronto, ON
(2023-11 - 2026-01)
- Served as the primary contact for multiple client accounts while managing timelines, deliverables, and internal workflows to ensure seamless campaign execution and high-quality delivery.
- Led coordination and delivery of integrated shopper and experiential campaigns from brief through execution and post-campaign reporting.
- Translated client objectives into clear briefs, timelines, and deliverables for creative, production, finance, and vendor teams.
- Monitored project progress, managed risks and scope changes, and ensured campaigns are delivered on time and within agreed scope.
- Collaborated with internal teams on budgeting, forecasting, and vendor cost tracking to maintain financial alignment across active projects.
- Led logistics and reporting for a 7-week national tour for the Government of Canada account, overseeing vendor coordination, staffing, on-site execution, and performance measurement.
- Contributed to client presentations, status updates, and post-campaign reviews, delivering insights and recommendations to inform future initiatives.
- Led the Ferrero Rocher account, contributing to campaign execution and outstanding client success, which led to acquiring additional brands.
- Owned final checks across campaign deliverables to ensure quality, accuracy, and alignment with client objectives prior to launch.
Associate Producer - Diamond Integrated Marketing - Toronto, ON
(2022-06 - 2023-11)
- Supported end-to-end planning and execution of national experiential campaigns for major brands including Skip The Dishes and The Score Bet.
- Coordinated cross-functional teams, vendors, and on-site logistics to ensure seamless campaign delivery across multiple workstreams.
- Collaborated closely with account and client teams to align on campaign objectives, messaging and KPIs
- Tracked timelines, deliverables, and budgets, supporting financial reconciliation and post-campaign reporting.
- Assisted with performance analysis and insights to optimize future activations.
Brand Ambassador - Momentum Worldwide, The Concierge Club, Fervent Events, Pumped Marketing - Toronto, ON
(2018-07 - 2022-06)
- Represented Fortune 500 consumer brands at experiential activations and product launches, supporting brand awareness and consumer engagement.
