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Data-oriented research and administrative professional with experience analyzing consumer-relevant data, managing CRM and database systems, and producing segmented reports and targeted outreach materials. Skilled in Excel, SQL, SPSS, Salesforce, data visualization, and cross-functional coordination, with a strong ability to translate findings into clear communications. Brings adaptable project management skills and a detail-focused approach to supporting marketing, insights, and commercialization initiatives.

Research Assistant - Algoma University — VITAL: Virtual Care Navigator - Sault Ste. Marie, ON

(2024-08)

• Managed participant data across CRM and database systems, including Salesforce and REDCap, and supported consumer insights analysis by maintaining accurate records through regular validation, deduplication, and follow-up on missing or inconsistent data.
• Produced segmented participant lists and targeted outreach materials for recruitment activities, applying stakeholder management skills while maintaining communication preferences and consent records in compliance with ethics protocols.
• Executed data imports and exports across multiple platforms and analyzed survey, interview, and online collection data to support market data analysis and reliable project reporting.
• Wrote and applied SQL queries to extract and analyze study data, supporting clear storytelling through operational and performance reports for project leadership.
• Maintain REB documentation and ensure data handling practices comply with TCPS-2, PIPEDA, and institutional privacy requirements.
• Document data processes and identify opportunities to improve efficiency and consistency across data workflows.

Administrative & Academic Program Assistant - McMaster University — Midwifery Education Program - Hamilton, ON

(2026-02)

• Maintain student and program databases; manage records in compliance with institutional data governance and legislative requirements.
• Produced reports and data summaries for accreditation, institutional planning, and stakeholder reporting, translating market data analysis into clear findings for decision-makers.
• Coordinated scheduling, correspondence, and meeting logistics across a multi-stakeholder regulated program environment while managing competing priorities and supporting effective stakeholder management.

Administrative Assistant - Algoma University - Sault Ste. Marie, ON

(2024-09 - 2025-12)

• Maintained departmental databases and student records; processed financial transactions and tracked budget data with accuracy.
• Managed data entry, filing, and records management in compliance with institutional retention schedules.

Research & Teaching Assistant - Algoma University - Sault Ste. Marie, ON

(2023-10 - 2024-06)

• Collected, cleaned, and analyzed quantitative and qualitative research data using SPSS and Excel; produced data visualizations and reports that communicated consumer insights analysis to academic audiences.
• Co-authored preprint and presented data findings at two research conferences; co-founded the BRIDGE Lab undergraduate research initiative.

Certificate - Applied Clinical Research - McMaster University

B.A. (Hons.) - Psychology - Algoma University