Founder & Owner at LVSH BEAUTY BAR (2020-01 – 2025-01)
Founded and operated a boutique luxury beauty business focused on delivering elevated, personalized client experiences while leading day-to-day operations, team development, education, marketing, and business strategy.
- Led and developed a team of beauty professionals, establishing clear service expectations, professional standards, client experience practices, and performance expectations.
- Designed and delivered hands-on beauty education and training, including lash education covering classic, hybrid, volume, and mega-volume techniques.
- Developed structured training materials and educational resources to support skill development, consistency, confidence, and service excellence.
- Coached beauty professionals through technical development, client communication, consultation, service delivery, and professional best practices.
- Created an environment centered on continuous learning, collaboration, accountability, and elevated client service.
- Managed the full client journey, from consultation and booking through service delivery, follow-up, retention, and relationship development.
- Used client feedback, service performance, booking trends, and business results to identify opportunities and improve the customer experience.
- Established and maintained luxury service standards designed to create a polished, personalized, and memorable client experience.
- Managed business operations, scheduling, staff coordination, vendor relationships, financial administration, marketing, promotions, and strategic planning.
- Developed and executed marketing and client-development initiatives to increase awareness, engagement, retention, and revenue.
- Partnered with beauty brands and industry professionals to introduce products, techniques, and educational opportunities to clients and team members.
- Adapted training and communication approaches to different learning styles, experience levels, and professional development needs.
- Successfully operated through business growth, relocation, changing market conditions, and evolving customer expectations.
Customer Experience / Audit & Control at HOLT RENFREW (2014-01 – 2019-01)
Luxury retail professional with experience within one of Canada's leading luxury department stores, supporting customer experience, operational standards, compliance, and business processes in a high-touch retail environment.
- Delivered elevated customer experiences aligned with luxury retail standards and a highly client-centric service culture.
- Developed a strong understanding of luxury selling environments, client expectations, service excellence, brand standards, and operational discipline.
- Worked collaboratively with cross-functional teams and retail stakeholders to support consistent execution of company standards.
- Supported audit and control processes, identifying operational opportunities and ensuring adherence to established procedures.
- Reviewed business processes and performance information to identify inconsistencies, risks, and opportunities for improvement.
- Communicated findings and recommendations clearly to relevant stakeholders and supported follow-up actions.
- Demonstrated strong attention to detail while managing multiple priorities in a fast-paced retail environment.
- Built productive relationships with colleagues and internal stakeholders across departments.
- Developed strong organizational, communication, problem-solving, and project-management skills.
- Gained firsthand experience working within a luxury environment where brand presentation, customer relationships, operational excellence, and attention to detail were critical to business success.
Café Manager at NADEGE PATISSERIE (2015-01 – 2015-12)
- Managed daily café operations while maintaining high standards of customer service, product presentation, and operational execution.
- Coordinated staff and supported day-to-day team performance in a fast-paced customer-facing environment.
- Trained and coached employees on customer service, operational procedures, and service standards.
- Managed competing priorities while maintaining quality and consistency.
- Built strong customer relationships through personalized service and attention to detail.
- Supported inventory, scheduling, operational controls, and overall business performance.
Beauty Education & Training at Beauty Industry & Education (2020-01)
- Developed and delivered practical beauty training for aspiring and practicing beauty professionals.
- Created educational materials and structured learning experiences covering technical skills, service standards, client consultation, and business practices.
- Facilitated hands-on instruction in classic, hybrid, volume, and mega-volume lash techniques.
- Provided individualized coaching and feedback to help learners build technical confidence and improve service execution.
- Incorporated demonstrations, hands-on practice, feedback, and follow-up into training experiences.
- Translated technical beauty knowledge into accessible, engaging education for different experience levels.
- Maintained awareness of evolving beauty trends, products, techniques, and consumer expectations.
Beauty & Lifestyle Content Creation at Self-Employed (2020-01 – Present)
Develop and communicate beauty, skincare, wellness, fashion, and lifestyle content with a strong emphasis on luxury positioning, storytelling, education, and client/community engagement.
- Collaborate with beauty and lifestyle brands to communicate product benefits, brand messaging, and customer value through engaging digital content.
- Develop campaign concepts, scripts, educational content, product demonstrations, and storytelling strategies.
- Manage brand relationships, campaign timelines, deliverables, negotiations, and content execution.
- Translate brand objectives into consumer-facing content that maintains brand identity while remaining authentic and engaging.
- Monitor audience engagement and content performance to identify opportunities for stronger communication and community development.
- Present comfortably on camera and communicate product information clearly to diverse audiences.
- Maintain strong knowledge of contemporary beauty, skincare, cosmetics, luxury positioning, and consumer trends.
