Raven Dennis

Luxury retail, beauty, and client experience professional with 10+ years of experience across luxury retail, beauty entrepreneurship, customer experience, team leadership, training, and brand development.

Former Holt

Renfrew professional with experience supporting high-touch client experiences, operational standards, customer service excellence, and audit/control processes within a luxury retail environment. Founder and former owner of a boutique beauty business, with hands-on experience leading teams, coaching beauty professionals, developing training programs, delivering education, managing performance, developing client relationships, and translating brand standards into exceptional customer experiences. Known for a dynamic and engaging communication style, strong presentation skills, attention to detail, and the ability to inspire confidence and elevate performance.

Brings a strong understanding of beauty, fragrance, luxury clientelling, selling excellence, retail performance, brand culture, and client development, with the ability to collaborate cross-functionally and adapt learning experiences to diverse audiences.

Founder & Owner at LVSH BEAUTY BAR (2020-01 – 2025-01)

Founded and operated a boutique luxury beauty business focused on delivering elevated, personalized client experiences while leading day-to-day operations, team development, education, marketing, and business strategy.

• Led and developed a team of beauty professionals, establishing clear service expectations, professional standards, client experience practices, and performance expectations.
• Designed and delivered hands-on beauty education and training, including lash education covering classic, hybrid, volume, and mega-volume techniques.
• Developed structured training materials and educational resources to support skill development, consistency, confidence, and service excellence.
• Coached beauty professionals through technical development, client communication, consultation, service delivery, and professional best practices.
• Created an environment centered on continuous learning, collaboration, accountability, and elevated client service.
• Managed the full client journey, from consultation and booking through service delivery, follow-up, retention, and relationship development.
• Used client feedback, service performance, booking trends, and business results to identify opportunities and improve the customer experience.
• Established and maintained luxury service standards designed to create a polished, personalized, and memorable client experience.
• Managed business operations, scheduling, staff coordination, vendor relationships, financial administration, marketing, promotions, and strategic planning.
• Developed and executed marketing and client-development initiatives to increase awareness, engagement, retention, and revenue.
• Partnered with beauty brands and industry professionals to introduce products, techniques, and educational opportunities to clients and team members.
• Adapted training and communication approaches to different learning styles, experience levels, and professional development needs.
• Successfully operated through business growth, relocation, changing market conditions, and evolving customer expectations.

Customer Experience / Audit & Control at HOLT RENFREW (2014-01 – 2019-01)

Luxury retail professional with experience within one of Canada's leading luxury department stores, supporting customer experience, operational standards, compliance, and business processes in a high-touch retail environment.

• Delivered elevated customer experiences aligned with luxury retail standards and a highly client-centric service culture.
• Developed a strong understanding of luxury selling environments, client expectations, service excellence, brand standards, and operational discipline.
• Worked collaboratively with cross-functional teams and retail stakeholders to support consistent execution of company standards.
• Supported audit and control processes, identifying operational opportunities and ensuring adherence to established procedures.
• Reviewed business processes and performance information to identify inconsistencies, risks, and opportunities for improvement.
• Communicated findings and recommendations clearly to relevant stakeholders and supported follow-up actions.
• Demonstrated strong attention to detail while managing multiple priorities in a fast-paced retail environment.
• Built productive relationships with colleagues and internal stakeholders across departments.
• Developed strong organizational, communication, problem-solving, and project-management skills.
• Gained firsthand experience working within a luxury environment where brand presentation, customer relationships, operational excellence, and attention to detail were critical to business success.

Café Manager at NADEGE PATISSERIE (2015-01 – 2015-12)

• Managed daily café operations while maintaining high standards of customer service, product presentation, and operational execution.
• Coordinated staff and supported day-to-day team performance in a fast-paced customer-facing environment.
• Trained and coached employees on customer service, operational procedures, and service standards.
• Managed competing priorities while maintaining quality and consistency.
• Built strong customer relationships through personalized service and attention to detail.
• Supported inventory, scheduling, operational controls, and overall business performance.

Beauty Education & Training at Beauty Industry & Education (2020-01)

• Developed and delivered practical beauty training for aspiring and practicing beauty professionals.
• Created educational materials and structured learning experiences covering technical skills, service standards, client consultation, and business practices.
• Facilitated hands-on instruction in classic, hybrid, volume, and mega-volume lash techniques.
• Provided individualized coaching and feedback to help learners build technical confidence and improve service execution.
• Incorporated demonstrations, hands-on practice, feedback, and follow-up into training experiences.
• Translated technical beauty knowledge into accessible, engaging education for different experience levels.
• Maintained awareness of evolving beauty trends, products, techniques, and consumer expectations.

Beauty & Lifestyle Content Creation at Self-Employed (2020-01 – Present)

Develop and communicate beauty, skincare, wellness, fashion, and lifestyle content with a strong emphasis on luxury positioning, storytelling, education, and client/community engagement.

• Collaborate with beauty and lifestyle brands to communicate product benefits, brand messaging, and customer value through engaging digital content.
• Develop campaign concepts, scripts, educational content, product demonstrations, and storytelling strategies.
• Manage brand relationships, campaign timelines, deliverables, negotiations, and content execution.
• Translate brand objectives into consumer-facing content that maintains brand identity while remaining authentic and engaging.
• Monitor audience engagement and content performance to identify opportunities for stronger communication and community development.
• Present comfortably on camera and communicate product information clearly to diverse audiences.
• Maintain strong knowledge of contemporary beauty, skincare, cosmetics, luxury positioning, and consumer trends.

Diploma in Fashion Business Management – HUMBER COLLEGE (2012-01 – 2014-01)