Robert Middleton
Content Marketing Creative Consultant
Hire this person
Send a job offer directly to this candidate
About
Award-winning Creative Director with 25+ years leading broadcast, streaming, and entertainment brands across Asia, Australia, the Middle East, and Canada. Renowned for building high-performance award winning creative teams, launching channels at scale, and rescuing underperforming brands under tight timelines and budgets. Proven track record delivering commercial growth, audience engagement, and brand clarity across multi-language, multi-platform ecosystems.
Trusted advisor to broadcasters, streamers, and leadership teams globally.
Experience
Creative Director / Founder at On Air Promos Sdn Bhd (2022-07 – Present)
Founder of a boutique creative consultancy specializing in broadcast and streaming marketing, launches, and brand recovery.
- Creative review of several broadcast/streaming platforms enhancing workflow, brand expression and audience engagement
- Frequently engaged to advise on marketing campaigns, brand launches and promotions delivering rapid turnaround solutions
- Developed holiday content strategy for an Islamic streaming platform
- Provided audio branding and post-production support to international clients
- Led end-to-end design and launch of African children's broadcast & FAST channels
Executive Creative Director at Astro All Asia Networks (2009-06 – 2022-07)
Rebuilt Asia's largest pay tv platform into most awarded creative broadcast group.
- Led 215 staff across creative, strategy, and media placement teams
- Managed 8 direct reports, overseeing all network promotion, marketing, presentation and media planning
- Supported TV, digital, OTT, radio, social, OOH, and mobile platforms across multiple languages
- In spite of comparatively low budget, consistently awarded by broadcast organizations worldwide
- Designed and launched: 67 Astro-branded channels, 49 premium channels, 54 pop-up channels, 6 barker channels
- Contributed to subscriber growth from 1.5M to 4.1M homes
- Oversaw all high-profile content marketing and brand campaigns
- Improved workflows to ensure best practises of all fast to air needs
- Directed media planning and external agency partnerships to maximize ROI
- Ensured brand consistency, tone, and quality across all customer touchpoints
- Mentored hundred + producers, many winning prestigious international awards
- Mentored many young producers, several winning Asian Rocket Award for Best Young Producer
- Built long-term leadership pipelines across creative and strategy teams
Founder / Managing Director at Monster Media Ltd (2002-02 – 2009-05)
Founded a regional television marketing and promotions company serving major international broadcasters.
- Revitalized on-air presentation and promo strategy for Astro, CNBC, Celestial Pictures
- Created Disney's AlphaJets children's series
- Supported launch of Intertainer Asia (on-air & online)
- Delivered promotional campaigns for major theatrical and TV releases
- Company strategy, financials, and operations
- Client acquisition and senior account management
- Creative direction across branding, promos, and marketing platforms
- Team leadership and talent development
Executive Producer / Creative Lead at Channel [V] Music Television Networks (1994-05 – 2002-01)
Foundational creative leader of Channel [V]'s and led expansion across Asia.
- Designed and launched 6 channels across Asia and Australia
- Built creative teams in 6 countries, unified as one network
- Teams won 150+ international awards
- Staff named Asia's Best On-Air Producer for five consecutive years
- Executive Producer for [V] Awards featuring Sting, Bon Jovi, Spice Girls, Def Leppard
- Creative lead for all channel launches, branding, and presentation
- Oversaw on-air promo teams across HK, Taiwan, India, Thailand, Philippines, Australia
- Managed budgets, contracts, and vendor negotiations
- Led all on-air/off-air promotional strategy
Launch and Promotions consultant and voice of MTV at MTV (1991 – 1994)
Founder / Director at Asian Images Ltd (1988 – 1994)
Writer / Producer at Harvard Communications, CTV-West (1984 – 1988)
Education
Bachelor of Arts in Psychology & Film – University of Regina
