Salmane Louassit

Motivated and dependable professional with 10 years of experience working with global organizations mainly in the FMCG industry. Proven record in the fields of Supply-chain, Finance, Sales Analysis and Business Development. excellent time management and problem-solving skills.

Business Development Manager

Monster Energy (Casablanca, Morocco), April 2019 – Present

• Monitored and tracked Monster brands sales to Distribution partners and inventories to communicate solid forecasts and make recommendations to further accelerate sales, covering North, West & East African markets (12 countries).
• Ensured consistency of the Commercial KPIs (Volume, ND, WD, ROS).
• Improved the accuracy of numbers by linking better commercial, bottler and Operations inputs.
• Crafted all the monthly and quarterly reports of the performance of the Division.
• Coordinated commercial and financial budget reports.
• Lead analysis of market Nielsen KPI documents to identify issues, opportunities, and watch-outs across MEC brands and competitors.
• Coordinated new products development projects.
• Coordinated between suppliers, customers and sales force to ensure availability of products and reach sales and revenue objectives.

Business Intelligence Analyst

• Daily and weekly reporting and analysis of products & retail (Sales evolution, Comparative analysis, store performances…).
• Controlled and ensured the reliability of the data used in the company.
• Created working tools and files for product managers and visual merchandisers.
• Implemented new Business Intelligence reports and tools, improvement of the existing reporting tools.
• Implemented promotions & sales (calculations of performances by product families, mark-ups…).

Financial Controller

• Monitored and reviewed Marketing fixed charges and expenses.
• Produced and analyzed financial dashboards (Sales reporting, P&L, Balance Sheet…).
• Prepared sales forecasts and budgets with Sales and Marketing.
• Reviewed and analyzed productivity and turnover (Channel mix, product mix and price effects)
• Checked and communicated all company’s expenses (structure costs, distribution costs).
• Implemented internal processes for commercial and financial departments.
• Calculated key performance indicators (Supply chain, recovery delays, stock rotation…).
• Supervised and completed inter-companies’ reconciliations.

Customer Service Coordinator

• Supervised purchase and importation of Pernod Ricard brands into Morocco.
• Managed stock and monthly inventories, supervised preparation and deliveries of orders, with optimization of delivery costs.
• Solved incidents linked to deliveries and mediated with customers.
• Reported on a monthly basis operations activity (Goods reception, sales & deliveries), implemented tools for monthly follow-ups, analysis and recommendations for improving stock management & delivery costs.
• Managed on a regular basis the warehouse (fulfilling warehouse manager’s duties while he's on leave), by supervising preparation of orders, reception of containers, stamping & fleet management.

Master of Science in Management

March 2013

Kedge Business School, Bordeaux, France

Exchange Program (ERASMUS) in Information Systems and Business Analysis

June 2012

Hanken School of economics, Helsinki, Finland

DUT (2 years French technical diploma) in Marketing Techniques

June 2008

Université Paul Sabatier, Toulouse, France