Sandy Grguric

Strategic Marketing Leader who has worked across several categories including consumer packaged goods (CPG) leading end-to-end campaigns to support direct to consumer and retail channels inclusive of strategy, planning, forecasting, building, optimization and reporting.

Recognized for driving engagement, thought leadership and operational effectiveness. Proficiency in delivering fiscally sustainable performance in both B2B and B2C environments through omni-channel marketing.

OLG Ontario Lottery and Gaming Corporation 

• Introduced multi product campaign for the first-time at OLG, lottery, casino and sports all under one roof, successful campaign and will continue to implement using TV, OOH, digital and social
• Organized the launch of the Affiliate Program with outside vendors, ensured all contracts and vendors met compliance regulation
• Responsible for KPI’s, OKR’s budget for Affiliate and multi product campaign

PINKCHERRY - ECommerce retail and wholesale business

• Company increased revenue to over $90 million in Canada & US combined (doubled)
• Responsible for and analyzed digital marketing KPIs (ROAS, CPA, CPM, CTR etc.) and reported results to the leadership team and other stakeholders
• Planned and purchased television, radio and outdoor campaigns throughout Canada & the USA to promote products for the first time in category
• Managed SEO agency providing strategy and sharing information on successes of pay per click marketing

MIKE HOLMES GROUP - TV Celebrity 

• Managed social media for Mike Holmes, Mike Holmes Jr, and Sherry Holmes, using Google Analytics and provided segmentation, data, and marketing strategies
• Managed and approved all marketing and communications through the voice of Mike Holmes ensuring all brand guidelines were met
• Worked on all brands sponsored by Mike Holmes like; Bosch, Radon, Leisure Pools, Eaton Electrical (B2B) on social media, promotions, marketing plans, leveraging relationships with big box stores

CAESARS WINDSOR CASINO 

• Increased revenue to $1 billion per year from $365M a year
• Exceeded estimates for loyalty program by 35% (largest casino loyalty program in the US)

SOUTHWIRE - Electrical tools and cable and wire manufacturer (largest in North America)

• Created loyalty program, first-time for Southwire
• Won 2 marketing awards, Integrated Marketing & Sustainability given by the Electro Federation, first time recipient for Southwire Canada 

Instrumental in leading pitches to big box stores like Home Depot, Rona, Canadian Tire, Walmart and winning shelf space for consumer electrical and lighting products

MBA, Norwich University

Accredited University

Concentration in Organizational Leadership & Change Management

2011-2013, Vermont, US

Graduated with Honours