Scott Cordell
Director / Manager of Sales
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About
I excel in the management of people and development of processes. I am a polished professional salesperson with exceptional communication skills focusing on a consultative selling approach.
Experience
2021 - 2024 AFD Petroleum Edmonton, AB
Sales Manager
Directed 8 internal and offsite sales employees and 6 branch managers relative to sales responsibilities
Sale focus on Fuel distribution, Lubrication distribution, Equipment sale and rental
Managed 1 full time contracts person and 1 marketing person
Weekly 1 on 1 meetings as well as one group meeting
Research ways to penetrate net markets
Analyzed sales statistics to determine sales and product performance
Tracked and managed daily outside call planning for each salesperson
Developed new markets relative to core distribution channel
Researched and negotiated new business ventures (land, multi-year equipment agreements)
Bid and negotiate multi-million-dollar oil and gas projects
Developed and managed indigenous relationships relative to projects partnership
Integral in the strategic development of an internal sales database
High level customer interaction (involved with the top 20)
Worked closely with the company president to build the team and create change
2015 - 2020 Price Steel Edmonton, AB
Sales Manager
Consistent Revenue growth year over year ($48M in 2015 to $67M in 2020)
Consistent gross profit growth (21% in 2015, 29% in 2018)
Directed a sales force of 10 employees (7 in 2015)
Initiated a cultural shift within the organization
Redesigned go to market model
Worked closely with operations to facilitate change
Integrated processing department into sales 2018
Initiated process and equipment improvement programs
Maintained close relationship with top 25 customers
Conducted monthly sales meetings
Facilitated daily kickoff meetings
Chaired weekly planning session with all department managers
Coordinated with purchasing department to maintain proper inventory
Secured and managed Million-dollar stock and draw programs
Designed and managed customer parts programs
2013 – 2015 Castle Metals Edmonton, AB
General Manager
Full P&L for 2 facilities in Edmonton
Total Revenues of $32 million
Responsible for branch turn around (sales team of 3 in January 2014 - increased to 9 by 2015)
Train and Develop sales team
Developed and executed monthly, quarterly and annual forecast
Initiated detailed branch performance reports
Created weekly action item reports
Ensure development (personal and professional) goals are established and accomplished for all employees
Personally developed and grew all $1M+ accounts within the branch
Evaluated and maintained proper inventory levels by item
Worked closely with Operations and Quality to ensure service expectations are met
Conducted regional biweekly alignment Meeting
Chaired monthly company Town Hall meetings
Facilitated daily sales meetings
2009 – 2013 Wilkinson Steel and Metals Edmonton, AB
Alberta Sales Manager
Managed 3 service centers in Alberta (Edmonton, Calgary, Ft. Macmurray)
Mentored and coached 17 salespeople (inside and outside sales)
$63 million in sales and 60,000+ tons (an increase of 9.1%)
Facilitated and chair sales meetings
Established a sales call plan that met targeted growth plans
Weekly customer visits
Coaching calls with the sales force to ensure a consistent sales methodology across all regions
Planed inventory levels with purchasing managers
Created development improvement plans for all employees
Maintained Personal Scorecard results for all team members
Developed a monthly sales report for the Corporate Business Unit Manager
2004-2008 Franklin Aluminum Atlanta, GA
East Coast Sales Manager
Visited customers weekly
40% prospecting
Additional focus on management and profit margins
Developed 1st and 2nd tier automotive customer base
- Added $7 million in revenues
Education
University of Tennessee, Knoxville
Bachelor’s Degree, Business Management emphasis in Finance
Graduated in three years (4-year degree)
Gamma Beta Phi, Dean's List – 3.25 GPA overall
