Sirimala E

Results-driven RevOps Consultant with 6+ years of experience optimizing revenue operations, streamlining sales processes, and improving cross-functional alignment across Sales, Marketing, and Customer Success teams. Proven expertise in CRM administration, sales automation, pipeline management, forecasting, reporting, and revenue analytics. Skilled in implementing scalable operational frameworks, improving GTM efficiency, and driving data-driven business decisions using tools such as Salesforce, HubSpot, Power BI, Tableau, and SQL.

Strong ability to collaborate with stakeholders and deliver measurable revenue growth through process optimization and automation.

Strategic

RevOps Consultant specializing in revenue operations optimization, go-to-market (GTM) process transformation, and cross-functional alignment across Sales, Marketing, and Customer Success teams. Expertise in CRM architecture, sales process automation, pipeline analytics, forecasting, and revenue intelligence to drive operational scalability, improve conversion efficiency, and enable data-driven business growth.

Senior RevOps Consultant - Hyundai Capital America - Toronto

(2025-09)

• Managed RevOps transformation initiatives for B2B SaaS organizations by redesigning end-to-end revenue workflows, optimizing lead-to-cash processes, and improving operational scalability across Sales, Marketing, and Customer Success functions.
• Implemented and enhanced Salesforce CRM solutions, including custom objects, validation rules, workflow rules, approval processes, page layouts, and Lightning dashboards to support business process automation and pipeline visibility.
• Developed advanced lead scoring and opportunity scoring models using CRM automation, behavioral tracking, and customer engagement metrics to improve lead qualification accuracy and sales prioritization.
• Designed and maintained executive-level KPI dashboards and revenue analytics reports using Power BI and Tableau for monitoring ARR, MRR, churn, win rates, sales velocity, and pipeline health metrics.
• Automated sales and operational reporting processes using SQL queries, scheduled workflows, and API-based integrations, significantly reducing manual reporting efforts and improving reporting accuracy.
• Built and optimized ETL pipelines for extracting, transforming, and loading CRM and sales data from multiple data sources into centralized reporting systems and data warehouses.
• Collaborated with Sales, Marketing, and Customer Success stakeholders to streamline lead routing, lead assignment, and opportunity handoff processes, improving response times and increasing conversion efficiency.
• Performed detailed revenue funnel analysis and sales pipeline diagnostics to identify process bottlenecks, leakage points, and conversion gaps, enabling continuous optimization of GTM performance.
• Integrated CRM platforms with marketing automation and customer engagement tools using REST APIs, webhooks, and middleware solutions to ensure seamless cross-platform data synchronization.
• Developed custom sales forecasting models and revenue prediction dashboards leveraging historical sales data, pipeline trends, and business intelligence tools to improve forecast accuracy and strategic planning.
• Utilized SQL for complex data extraction, transformation, validation, and performance analysis to support revenue reporting, segmentation analysis, and operational decision-making.
• Configured automated workflows and business process automation using Salesforce Flow, Process Builder, and third-party automation tools to eliminate repetitive manual tasks and improve operational productivity.
• Supported GTM strategy execution by analyzing customer acquisition trends, campaign performance, sales productivity metrics, and customer lifecycle data to drive revenue growth initiatives.
• Partnered with cross-functional technical teams to support CRM integrations, system migrations, user acceptance testing (UAT), data cleansing, and production deployments across enterprise environments.
• Maintained data governance and CRM data quality standards through duplicate management, validation frameworks, access controls, and standardized reporting processes to ensure data integrity and compliance across revenue systems.

RevOps Analyst - Freshworks - Chennai

(2020-05 - 2023-07)

• Managed day-to-day CRM operations and platform administration activities using Salesforce and HubSpot, including user management, access controls, workflow configuration, and system customization.
• Designed and implemented automated lead routing, assignment rules, and opportunity tracking workflows using CRM automation tools, improving SDR response efficiency and lead engagement processes.
• Configured custom CRM objects, fields, record types, page layouts, and validation rules to support evolving business requirements and improve operational process standardization.
• Developed interactive KPI dashboards and operational performance reports using Power BI and Excel-based reporting models to monitor sales productivity, marketing attribution, customer retention, and revenue performance metrics.
• Created SQL-based data extraction and transformation scripts to analyze pipeline trends, customer acquisition performance, campaign effectiveness, and sales conversion metrics.
• Collaborated with finance, sales operations, and executive leadership teams to support revenue forecasting, quota management, territory planning, and capacity modeling initiatives.
• Performed CRM data cleansing, deduplication, normalization, and enrichment activities using data validation frameworks and automated quality control processes to maintain data integrity across revenue systems.
• Assisted in integrating CRM platforms with third-party sales enablement, marketing automation, and customer engagement tools through API integrations and workflow automation solutions.
• Configured automated email sequences, lead nurturing workflows, task automation, and sales engagement processes to improve sales cycle efficiency and customer follow-up consistency.
• Conducted root-cause analysis on pipeline leakage, opportunity stagnation, and funnel conversion gaps using historical CRM data, reporting dashboards, and trend analysis techniques.
• Supported implementation and adoption of sales enablement tools, standardized sales processes, and operational best practices to improve collaboration across GTM teams.
• Participated in CRM enhancement projects, system testing, user acceptance testing (UAT), and production deployment activities while ensuring minimal disruption to business operations.
• Generated detailed operational insights and executive reports by leveraging advanced Excel functions, SQL queries, CRM analytics, and visualization tools to support strategic business decision-making and process optimization.

Business Operations Analyst - Icertis - Pune

(2019-05 - 2020-04)

• Supported revenue operations initiatives by analyzing sales performance data, customer behavior trends, operational KPIs, and pipeline metrics to identify revenue growth opportunities and process improvement areas.
• Developed advanced Excel-based analytical models, pivot tables, lookup functions, and automated reporting templates to track sales pipeline performance, customer acquisition trends, and operational efficiency metrics.
• Created SQL-based queries and data validation scripts for extracting, cleansing, transforming, and analyzing CRM and sales data from multiple business systems and reporting sources.
• Assisted in CRM data management activities within Salesforce and HubSpot, including record maintenance, duplicate resolution, data standardization, and user support.
• Supported reporting automation initiatives by configuring scheduled reports, automated dashboards, and workflow-driven notifications to improve reporting consistency and reduce manual operational tasks.
• Collaborated with Sales, Marketing, Customer Success, and Operations teams to optimize customer onboarding workflows, customer retention processes, and lifecycle management activities.
• Participated in process improvement initiatives focused on enhancing operational efficiency, reducing workflow bottlenecks, and improving data visibility across revenue-generating departments.
• Assisted in documenting business processes, CRM workflows, reporting procedures, and operational guidelines to support system standardization, compliance, and internal knowledge sharing.
• Monitored and maintained sales and customer data accuracy by performing routine audits, data reconciliation, and quality assurance checks to support reliable forecasting and business reporting.
• Supported forecasting and business reporting activities by preparing operational summaries, trend analysis reports, and KPI performance dashboards using Excel, SQL, and CRM reporting tools for leadership review and strategic planning.

Post-Graduation - Business Management - Georgian ILAC (2025-04)

B Com - International Accounting and Finance - Loyola Academy (2021-06)