Soheil

Marketing and communications specialist with 6 years of experience developing and executing product and brand marketing programs across construction, mechanical, and B2B service sectors. Experienced in go-to-market content development, digital marketing execution, agency coordination, social media strategy, and the production of sales enablement materials including brochures, capability statements, project showcases, and web content. Currently working directly inside a commercial HVAC and mechanical contractor in Ontario, with hands-on familiarity with the products, terminology, and customer environment this role serves.

Combines creative execution with strong organizational skills and the ability to manage multiple campaigns and stakeholder relationships simultaneously. Holds an MBA in Strategic Management and a post-graduate certificate in Digital and Content Marketing from York University.

Marketing Specialist and Content Producer at Consult Mechanical Inc. (2025-02 – Present)

Commercial HVAC, plumbing, refrigeration, hydronics, and sheet metal contractor operating across Ontario

• Develop and execute integrated marketing programs for the company across digital, social, and content channels, managing go-to-market positioning for services and project capabilities in a competitive B2B market
• Create and manage all marketing collateral including company brochures, project showcase materials, capability statements, service descriptions, and sales enablement assets, ensuring consistent brand voice and messaging across every touchpoint
• Produce and manage social media content strategy across LinkedIn, Instagram, and other platforms, maintaining a consistent publishing cadence and growing audience engagement through project highlights, educational content, and brand storytelling
• Manage website content and coordinate with external developers on updates, improvements, and functionality, ensuring accuracy of product and service copy and alignment with overall brand standards
• Shoot and edit on-site photography and video content for active mechanical and HVAC construction projects, building a digital asset library used across marketing, proposals, and client presentations
• Coordinate with operations, project management, and business development teams to gather technical content and translate it into clear, compelling marketing materials for external audiences
• Support proposal and qualification document preparation, including company profiles, project references, and capability packages tailored to specific client requirements
• Leverage AI tools and workflow automation to streamline content production and asset management, reducing turnaround cycles by approximately 40 percent

Marketing Coordinator at BMW Group Canada (2024-05 – 2024-08)

Summer internship supporting national marketing operations for BMW and MINI Canada

• Supported go-to-market execution for the 2025 MINI Countryman EV launch, coordinating campaign deliverables across agency partners, digital platforms, and internal stakeholder teams under strict brand compliance requirements
• Managed project trackers, critical paths, and deliverable timelines across multiple simultaneous campaigns, maintaining alignment between leadership, creative agencies, and media partners including Google, Spotify, and Shopify
• Contributed to strategic planning sessions alongside senior marketing leadership and tier-one agency partners, gaining direct exposure to product launch methodology at a global automotive brand

Visual Communications and Media Specialist at Mediarama Studio (2024-08 – 2025-02)

• Produced architectural photography and branded visual assets for construction and design clients, delivering complete media packages on schedule and building organized digital asset libraries for use across marketing and client communications
• Researched digital engagement trends and audience behavior to inform content strategy and improve portfolio visibility across online channels

Digital Marketing Lead and Content Specialist at Mehrana Agency (2019 – 2023)

Full-service marketing agency serving corporate and SMB clients across construction, architecture, food and beverage, retail, and professional services

• Led digital marketing strategy and content execution across more than 200 client accounts over four years, managing social media, SEO, website updates, campaign planning, and brand communications for diverse B2B and B2C businesses
• Developed go-to-market content and launch materials for client product and service introductions, defining messaging, target audiences, and channel strategies in collaboration with account leadership
• Produced and managed marketing collateral including proposals, brochures, company profiles, and campaign assets, coordinating internal creative and content teams to meet client timelines and quality standards
• Conducted market and competitor research to inform positioning strategy and support client-facing presentations and pitch materials
• Managed day-to-day website content using WordPress, executing client change requests and maintaining SEO optimization standards across corporate accounts
• Promoted from intern to project lead within 12 months, taking on full creative direction and client communication responsibilities across multiple concurrent accounts

MBA in Strategic Management – Tehran University (2023)

Post-Graduate Certificate in Digital and Content Marketing – York University (2024)

Bachelor of Architectural Engineering in Architectural Engineering – Azad University (2020)