Sol Silvero Sottoli

I have a BA in Anthropology and Communications from the University of Toronto, where I developed a keen interest in the interplay of culture, media, and society. My background spans roles in PR, sponsorship, communications, and marketing, where I have honed my skills in cultivating strategic relationships with media, clients, and influencers, employing advanced social media monitoring and tracking techniques, and spearheading successful campaigns and projects. I have a passion for diversity and inclusion, and I leverage my bilingualism in English and Spanish to communicate effectively with diverse audiences.

I am always eager to learn from others and seize new opportunities to grow professionally and personally. My goal is to make a positive impact in the world through my work in PR.

Public Relations Specialist | Freelance, Toronto, Canada | May 2022 – Present

• Cultivate strategic relationships with media, clients, and influencers, resulting in enhanced brand visibility and engagement.
• Develop and implement high-impact communication strategies to drive brand recognition and engagement across multiple channels.
• Employ advanced social media monitoring and tracking techniques to refine and optimize online presence.

Sponsorship Coordinator | MKTG Entertainment & Sports, Toronto, Canada | Nov 2022 – Mar 2023

• Spearheaded the development of targeted sponsorship strategies, leading to successful partnerships and increased brand exposure.
• Conducted in-depth research to identify potential sponsors and executed outreach initiatives.
• Established and maintained strong relationships with key influencers, fostering mutually beneficial collaborations.

Assistant Office Coordinator | Arts & Crafts, Toronto, Canada | Mar 2022 – Nov 2022

• Provided top-tier customer service and seamlessly coordinated shipping logistics, contributing to enhanced client satisfaction.
• Demonstrated exceptional organizational skills in inventory tracking ensuring efficient operations.

Account Coordinator | Zak Communications, Toronto, Canada | Mar 2021 – Oct 2021

• Nurtured key relationships with media, clients, and influencers, resulting in amplified brand recognition and loyalty.
• Played a pivotal role in new business development through innovative brainstorming and strategy creation.
• Leveraged advanced social media monitoring and tracking tools to refine and optimize online presence.

Communications & Recruitment Assistant | Enseña por Bolivia (Teach for Bolivia), La Paz | Sep 2020 – Feb 2021

• Orchestrated impactful social media outreach campaigns, driving recruitment efforts, and increasing brand awareness.
• Conducted comprehensive communication training for new recruits, ensuring seamless onboarding and integration.

Communications Assistant | World Food Programme Bolivia, La Paz | Sep 2020 – Dec 2020

• Executed robust social media monitoring and tracking protocols, amplifying content reach and engagement.
• Generated and disseminated compelling content, effectively engaging, and expanding the follower base.

Communications Assistant | Extend Comunicaciones Bolivia, La Paz | Sep 2020 – Nov 2020

• Led the planning and execution of high-impact events, effectively enhancing brand visibility and client relations.
• Fostered meaningful relationships with media representatives and clients, resulting in enhanced communication strategies.

Acquisitions Agent | Brantalis, Toronto | May 2019 – Aug 2019

• Spearheaded donor acquisition and retention strategies, resulting in a notable increase in fundraising revenue.
• Designed and executed fundraising campaigns, leveraging innovative approaches to engage donors and meet objectives.

Bachelor of Arts and Science in Cultural Anthropology

• Specialized in Cultural Anthropology with a keen focus on understanding human societies and cultures. Minored in Latin American Studies and Book and Media Studies.
• University of Toronto, Faculty of Arts and Science, Woodsworth College
• Graduated in November 2019

International Baccalaureate Diploma

• Completed an internationally recognized and rigorous educational program at the renowned United Nations International School in New York City.
• Graduated in June 2015