Sophia Ortiz

A detail-driven marketing analyst with an MSc in Business Analytics and Technology Management and a background in industrial engineering, experienced in transforming campaign, audience, and pipeline data into reporting that supports business decisions. Skilled in Google Analytics, Power BI, SQL, and Python, with hands-on experience in both quantitative and qualitative research methods.

Marketing Analyst at Self-employed / Freelance (2026-02 – Present)

• Track and analyze campaign performance across channels, using the results to adjust segmentation, targeting, and messaging.
• Build performance reporting that turns platform data into clear recommendations for clients.
• Plan and run segmented email and CRM campaigns, defining audience segments and measuring performance across them.
• Coordinate influencer and content campaigns, screening creators against audience and engagement criteria.
• Manage client outreach and pipeline, tracking prospect status and conversion rates to prioritize follow-up.

VP Communications at John Molson Graduate Students Association, Concordia University (2025-09 – 2026-08)

• Tracked reach and engagement across social, LinkedIn, and email campaigns, reporting results to the executive team to guide channel and event decisions.
• Built the year-end performance report consolidating activity and engagement data for the incoming executive team.
• Managed all communications to the graduate student body and supported planning of community events.

Teaching Assistant at Concordia University (2026-02 – 2026-05)

• Evaluated student work on digital marketing, providing structured feedback.
• Held office hours to support students with course material and exam preparation.

Administrative Intern at CAJASAN (2022-08 – 2023-02)

• Prepared and monitored the annual budget, tracking variance against plan to support financial planning and resource allocation decisions.
• Analyzed administrative process data to identify inefficiencies and recommend optimization strategies to the Strategic Support Subdirectorate.
• Built visual reports to track budget execution and process indicators, supporting monitoring and planning decisions.

MSc in Business Analytics and Technology Management – Concordia University (2024-09 – 2026-08)

BSc in Industrial Engineering (ABET Accredited) – Universidad Industrial de Santander (2018-02 – 2023-12)