Susan Hoffmann

Communications professional with a strong record of driving impactful internal and external corporate initiatives. Known for delivering creative, results-oriented strategies in content creation, project management, strategic direction, and executive engagement. Skilled at translating complex technical concepts into clear, compelling stories that highlight business value and inspire action.

Communications Consultant - Self Employed - SF Bay Area/Bellingham, WA

(2021-10)

Trusted advisor to executives with expertise in storytelling, writing, and editing across written and multimedia formats. Proven ability to design and implement employee communications that engage, create awareness, and drive action. Serve as a conduit between teams to ensure consistent messaging, optimal timing, and a strong employee experience.

Lead initiatives that address workplace issues, strengthen culture, and align with company mission, vision, and values. Collaborative partner experienced across HR, Corporate Communications, and Customer Engagement. Skilled at developing integrated HR communication plans for performance management, benefits, surveys, and open enrollment.

Supported executive communications and major company-wide events, including quarterly town halls, by drafting leadership messages, preparing talking points, and managing logistics, videos, webinars. Strong record of success in establishing content standards, editorial calendars, and project plans. Leveraged tools such as Zoom, Slack, G-Suite/Office 365, Sharepoint (expert level), Adobe Creative Cloud, Poppulo, Staffbase, MS Teams/Sharepoint, WordPress, Premier Pro, Asana, Confluence/Jira, ChatGPT/Claude.ai

Founding Member - The Purpose Network - Remote

(2025-11)

Collaborative community-led platform connecting professionals with mission-driven organizations to do meaningful volunteer work. Contributed to programs with The Body Positive, mentoring and support around Spring 2026 initiatives.

Communications Director - Oracle Corporation - Redwood Shores, CA

(2017-06 - 2021-09)

Led internal communications strategy, project management and content creation for Oracle Applications Labs (OAL), the 1,600+ member division of Oracle responsible for moving Oracle's internal business functions to the cloud (from ERP to Supply Chain). Regular communications managing expectations around change management activities. Superpower: Shaping complex information into clear, structured, and compelling stories tailored for leadership audiences.

• Created content pipeline and produced regular blog posts for team intranet page used by OAL and other teams within Oracle.
• Facilitated executive live chats and achieved a consistent 60%+ live all-hands meeting attendance.
• Managed employee recognition programs and produced internal videos.
• Orchestrated engaging Slack posts and feature stories reinforcing corporate culture.
• Managed employee coaching initiative aligning with SAFe Lean-Agile practices, involving over 50% of OAL members.
• Directed Oracle's One Million by One Million intrapreneur/innovation program, resulting in 20+ new product ideas over the course of the multi-year program run.

Communications Manager - Oracle Corporation - Redwood Shores, CA

(2014-01 - 2017-06)

Established internal communications manager role as Oracle Applications Labs (OAL) team expanded to 1,200+ global employees.

• Championed executive messaging and change management communications.
• Launched employee recognition program.
• Created and maintained internal team website, blog and supporting content channels.
• Orchestrated regular cadence of all hands team meetings, both in-person and virtual.

Principal Product Strategy Manager - Oracle Corporation - Redwood Shores, CA

(2011-08 - 2013-12)

Senior leadership role focused on defining internal communications vision, strategy and roadmap around Oracle's acquisition of Sun Microsystems.

• Articulated Oracle Applications Labs' business value story to customers via creation of white papers and collateral.
• Supported executive communications during acquisition.
• Established internal messaging channels to engage cross-functional teams during transition.

Communications Consultant - Self Employed/Various Companies - Oakland, CA

(2001-03 - 2011-12)

Strategic and tactical activities focused on building brands, crafting key messaging, and creating and executing impactful marketing campaigns. Played a pivotal role in the rollout of high-level messaging to senior executives through strategic message placement, active participation in trade shows and industry events, and engaging speaking engagements. Led diverse projects encompassing event management, website design, collateral development, video production, and strategic public relations efforts.

Worked with a diverse clientele, including but not limited to: Imperial Software Technology, Red Boy Pizza Franchising Corporation, SkinCare Fundamentals, Aspera, Inc., Cohn & Wolfe Public Relations (Hewlett Packard Technology Services), March of Dimes/California Chapter (WalkAmerica), Allison & Partners Public Relations (Citadon), Edit One Productions (Catholic Healthcare West), Novadigm, (customer leverage), Knowledge Networks, General Lasertronics Corporation

B.A. - Broadcasting/Media Communications - San Jose State University