Uax Studio
I am a creative director and filmmaker telling stories through visuals.
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About
Creative Director and Visual Producer with 7+ years leading storytelling, campaign development, and video production across music, fashion, and advertising. Founder of UAXSTUDIO, a creative studio known for shaping standout campaigns for global brands like Adidas, Chivas, and emerging cultural icons like Burna Boy, Tems, Tyla, and Omah Lay. Proven ability to lead multi-disciplinary teams, craft authentic visual identities, and drive engagement through culturally relevant storytelling across Africa, North America, and Europe.
Experience
Creative Director & Founder at UAXSTUDIO (2017-Present)
- Founded and lead a multidisciplinary studio specializing in music, fashion, and brand campaigns, with 30+ clients across 4 countries.
- Directed award-winning and viral music videos for Tems, Burna Boy, Tyla, Omah Lay, among others, amassing over 75M+ views collectively.
- Led and directed the official NIA CENTRE launch ad in Toronto
- Conceptualized and directed CHIVAS "New Regals" campaign featuring high profile african personalities, blending premium branding with Nigerian cultural expression.
- Led and directed the launch of Adidas Nigeria's first cultural campaign "No Easy Way," widely covered and praised across press and social media.
- Manage creative teams, budgeting, pre/post-production, and client communications from ideation to final delivery.
Creative Director (Freelance) at ANNY PRODUCTIONS (2021-01 – 2024-12)
- Led creative development for commercial and music campaigns.
- Oversaw concept direction, scripting, and production design.
- Built and managed agile creative teams tailored to each project.
- Served as primary liaison with clients, delivering clear vision and consistent quality.
Videographer at J&C Toronto (2018-01 – 2020-12)
- Produced over 90+ real estate and lifestyle videos annually for top realtors and agencies in Ontario.
- Handled complete production cycle: directing, lighting, filming, editing, and packaging deliverables for various platforms.
- Significantly increased client reach through visually compelling listings and content strategy.
Visual Director (Contract) at StackAdapt (2017-01 – 2018-12)
- Created branded visuals and motion graphics for a leading programmatic advertising tech platform.
- Delivered weekly creative assets for internal campaigns, B2B marketing, and product promotion.
- Collaborated with product marketing and senior leadership to align creative with strategic objectives.
Education
Project Management Certificate in Project Management – Fleming College (2023 -2024)
BA in Communication, IT & Sociology – University of Toronto – Mississauga (2011- 2015)