NATIONAL SALES MANAGER
Atrium Innovations (Nestlé) → Nestlé Health Science — Victoria, BC | Jan 2022 – Nov 2025
- Delivered $25M+ in annual national sales revenue, consistently surpassing forecasts and driving profitable growth.
- Supported national sales performance across hundreds of B2B accounts by coaching and guiding a team of nine regional managers.
- Acted as a national escalation point for key accounts, resolving complex delivery, service, and inventory challenges to protect customer satisfaction and retention.
- Strengthened customer relationships through proactive communication, strategic business reviews, and consultative selling.
- Collaborated cross‑functionally with marketing, operations, supply chain, and customer support to ensure seamless execution of national programs.
- Directed forecasting, pricing strategy, and executive reporting to expand market share and support territory‑level growth.
- Leveraged CRM tools to track performance, analyze trends, and identify high‑value opportunities.
- Supported credit, AR, and compliance considerations by ensuring accounts remained healthy and aligned with corporate policies.
TERRITORY SALES MANAGEMENT
Garden of Life (Account Manager) — Victoria, BC | Jan 2017 – Jan 2022
Naturally Pure Brokerage (Partner & Strategic Lead) — Victoria, BC | Jan 2016 – Dec 2017
Flora Manufacturing & Distributing (Account Manager, Contract) — BC | Aug 2014 – Sep 2015
The Vitamin Shop (Product Advisor) — Victoria, BC | Feb 2012 – Aug 2014
- Managed 100–400+ B2B accounts across Vancouver Island, the Interior, Vancouver, Sunshine Coast, and Gulf Islands, consistently driving territory growth and customer retention.
- Built strong customer relationships through regular in‑person visits, strategic planning, and consultative selling tailored to operator needs.
- Identified and secured new business opportunities, on-boarding new accounts and expanding category penetration across diverse customer segments.
- Executed promotional programs, merchandising plans, and annual sales initiatives to increase distribution and brand visibility.
- Secured listings with major chains and expanded distribution across competitive categories through value‑based selling and market analysis.
- Represented brands at trade shows and industry events, strengthening market presence and supporting customer education.
- Prioritized high‑value opportunities and independently managed large territories with strong time‑management and field‑execution discipline.
- Strengthened retailer and distributor partnerships by providing product training, promotional support, and proactive communication.
- Built foundational consultative selling skills as a Product Advisor, recommending solutions based on customer needs and developing strong product knowledge.
FOOD & HOSPITALITY MANAGEMENT
International Yacht Management (Head Chef & Hospitality Lead) — East Coast USA, Caribbean, Bahamas | Feb 2008 – Jul 2011
Island Gourmet Catering (Head Chef) — Victoria, BC | Aug 2007
Kettle Catering (Head Chef) — Victoria, BC | Sep 2002 – Apr 2008
Innovation Catering (Head Chef) — Victoria, BC | Oct 2003 – Jan 2004
- Managed procurement and ordering through Sysco and other distributors, selecting products that balanced quality, cost, and operational efficiency.
- Planned menus, engineered recipes, and optimized food costs to maintain margins in high‑volume environments.
- Oversaw kitchen operations, staff scheduling, and back‑of‑house workflows to ensure consistent service execution.
- Maintained strict inventory controls, storage standards, and food safety compliance.
- Coordinated provisioning, logistics, and vendor relationships for private yachts and large‑scale events.
- Resolved operational challenges under pressure, ensuring seamless service and customer satisfaction.
- Administered complex travel schedules and supported high‑profile events with precision and professionalism.
