Virti Shah

Urban Planet-Mississauga, ON - May 2022- October 2023

Partnered with store’s and District Managers, District Visual Merchandisers & Marketing Executives to execute merchandising & operational strategies, including seasonal resets and one-off projects
Provided direction on creative cross-merchandising activities in accordance with planograms & merchandising off-shelf program.
Researched and analyzed fashion/lifestyle trends to prepare reports for building future merchandising layouts
Targeted and tracked the sales of key products to understand their performance in-store.
Conducted research by analyzing information from previous sales records, stock levels, store success, and customer reviews to ascertain the store’s optimal merchandise results. Also, worked with the District Manager and Purchasing Team to help liquidate excess/slow-moving inventory.
Accordingly, directed and supervised merchandising & replenishment of inventory with an average of 15000 units every week in order to keep the store at appropriate stock levels
Created and implemented strategies that increased sales volume by 20% and optimized operational efficiency by 25%
Maintained seamless store operational procedures, regulated inventory levels in line with seasonal variations, company requirements, and trends, and monitored sales success.

Business Development Executive

NULYF India - Mumbai, India - May 2017 to August 2021

Regularly encouraged discovery, preliminary planning/strategies, execution of plans, launches, and success measurement
Partnered with Cross-Functional Teams to develop Business Strategies that will focus on potential sales opportunities
Communicate any adjustments, alterations, or new requirements both internally and outside, and use conflict management techniques that are solution-focused.
Coordinated and managed inventory of production units with 12 different product lines.
Collaborated with clients and production Centers to review and address product-related concerns
Presented previous and forecasted reports to clients and management team on necessary subjects, product lines, metrics, budgets, and KPIs
Analyzed the territory/market’s potential, made recommendations, and assigned/coordinated tasks to the team for better business opportunities
Developed an in-depth understanding of the strengths and weaknesses of competitors, as well as their products,prices and service portfolios, industry trends, upcoming technologies, and market developments
Established strategies for monthly planning and monitored sales and marketing implementation which increased year-on-year revenue by 15%