Assistant Marketing Manager at Public Storage Canada (2022-08 – Present)
- Lead all below-the-line marketing campaigns, grass roots initiatives and commercial partnerships
- Assist in social media content creation and execution primarily on the Meta platform, including organic posts, paid advertisements, and boosted posts
- Oversee national merchandising strategy and execution across all regions
- Owned and managed digital signage strategy, content, and deployment across all retail store locations
- Co-led a company wide intranet transition project to modernize internal communications
- Co-led a marketing platform transition supporting exit surveys, customer reviews & referral solicitations
- Spearheaded a national merchandise vendor transition to optimize margins, reduce retail pricing and increase sales quantity per SKU
- Launched the 'Buck-a-Box' campaign to drive incremental merchandise sales volumes
- Collaborated with vendors to refresh in-store marketing elements and operational property signage as part of a nationwide rebranding initiative
- Developed and delivered training videos to support field staff during a ticketing platform transition
- Execute merchandise pricing strategies using streamlined visual data collection methods
- Delivered external audit-compliant FIFO-based merchandise sales spreadsheets to determine accurate inventory valuation
- Developed QR code-based pricing, eliminating the need for printed merchandise brochures
- Improved the merchandise delivery confirmation process using MS Forms
- Streamlined the merchandise inventory count upload process by integrating MS Forms and Power Automate
- Designed and implemented the 'NextGen Retail Office Layout' optimizing shelf space utilization & product visibility
Regional Trainer at Public Storage Canada (2019-05 – 2022-07)
- Created and deployed multiple interactive online courses and training materials via Moodle LMS and H5P
- Deployed a software migration training module, coordinating between stakeholders and development teams to meet training goals and objectives
- Trained 100+ new employees using experiential learning and the 70:20:10 model
- Provided ongoing support, coaching and guidance to employees across Ontario, fostering a culture of continuous learning and skill development
- Contributed to the enhancement of company policies to align with evolving market conditions and operational needs
- Launched the Customer Referral Program
Property Manager at Public Storage Canada (2018-07 – 2019-05)
- Managed daily operations of a storage facility with 855 units, ensuring smooth operations and customer satisfaction
- Devised KPI-driven incentive programs, motivating staff and boosting operational performance
- Conducted regular property audits, identifying and resolving operational inefficiencies
Customer Service Relief Manager at Public Storage Canada (2016-07 – 2018-06)
- Exceeded KPI targets by optimizing sales, controlling delinquency, and enhancing revenue growth year-over-year
- Standardized company-wide filing systems, streamlining operations across 60 sites nationwide
- Played a key role in improving the company's online reputation, driving higher Google reviews and customer acquisition
Advisory Committee Member at Public Storage Canada (2019-10 – 2022-08)
- Collaborated with executive leadership to address employee grievances and propose actionable business improvements
- Facilitated quarterly discussions with the CEO and HR, delivering insights and recommendations to enhance organizational practices
