Vito Varuzza

Dynamic sales leader with extensive experience in business development, team leadership, market expansion, and strategic client engagement. Proven track record in new client acquisition, customer retention, and driving sustainable organic revenue growth. Consultative sales professional skilled at identifying client needs, delivering tailored solutions, and creating compelling value propositions.

Results-driven business developer with a strong ability to build relationships, penetrate target accounts, negotiate effectively, and consistently close new business opportunities. Strong critical thinking, troubleshooting, and problem-solving capabilities with a focus on delivering practical and effective solutions. Exceptional interpersonal, influencing, and leadership skills, with a commitment to achieving goals while maintaining high standards of quality and performance.

Adaptable and collaborative professional with the ability to work effectively across diverse cultures, work environments, and management styles. Highly motivated, action-oriented, and performance-driven with a reputation for exceeding expectations. Demonstrates a hands-on, "roll-up-your-sleeves" approach, taking initiative and ownership to ensure successful outcomes.

Confident and engaging presenter with the ability to communicate complex concepts clearly and persuasively to diverse audiences. Proficient in CRM and business software platforms including Salesforce, SAP C4C, SAP, Microsoft 365 (Teams, Outlook, PowerPoint, Excel), Concur, Power BI, and Microsoft Dynamics 365.

Territory Director – Quebec Province - Innovair Solutions - Quebec

(2025-06)

Innovair Solutions is a Quebec-based, family-owned company with roots dating back to 1967, when it was founded as Ouellet Canada. Recognized as a trusted leader in the heating, ventilation, and air conditioning (HVAC) industry, the company has established itself as a leading North American manufacturer and distributor of high-quality climate control solutions.

Innovair

Solutions is committed to delivering products that combine superior performance, energy efficiency, reliability, and safety to meet the evolving needs of residential, commercial, and industrial markets.

• Managed and developed strategic relationships across HVAC, plumbing, and electrical distribution channels, including wholesalers, contractors, installers, and consulting engineering and architectural firms.
• Represented the organization at industry trade shows, networking events, and professional associations to enhance brand visibility and identify new business opportunities.
• Drove business development initiatives and cultivated long-term partnerships within the HVAC industry to support revenue growth and market expansion.
• Provided consultative support to clients, addressing technical inquiries, product applications, and solution-based recommendations.
• Planned and delivered Lunch & Learn presentations, product training sessions, and educational events to increase customer engagement and product awareness.
• Collaborated closely with the Inside Sales team to develop and manage large quotations, proposals, and project opportunities.
• Gathered market intelligence and customer feedback on emerging trends and product opportunities, providing strategic insights to the Vice President of Sales.
• Partnered with the Engineering team to resolve technical issues, support project requirements, and ensure customer satisfaction.
• Delivered comprehensive after-sales support, strengthening customer relationships and ensuring successful product implementation.
• Conducted competitive analysis and market intelligence activities to identify industry trends, competitive positioning, and growth opportunities.
• Maintained and enhanced visual merchandising standards across distributor and partner locations to support product visibility and brand consistency.

Technical Territory Sales Representative (Quebec & Eastern Ontario) - Bibby-Ste-Croix - Quebec & Eastern Ontario

(2022-06 - 2025-02)

Bibby-Ste-Croix is a leading Canadian manufacturer with more than 90 years of industry experience. Operating two foundry facilities in Quebec—Foundry Ste-Croix and Foundry Laperle—the company specializes in the production of high-quality cast iron products for the construction and infrastructure sectors. Its diverse product portfolio includes cast iron drain pipe systems, fittings, couplings, floor and roof drains, as well as waterworks products such as valve boxes, access covers, and municipal street castings.

Recognized for its commitment to quality, innovation, and reliability, Bibby-Ste-Croix serves customers across North America.

• Developed and implemented strategies to strengthen customer engagement, enhance product adoption, and increase brand loyalty across the territory.
• Managed and expanded a portfolio of key accounts, ensuring exceptional customer service, account retention, and long-term business growth.
• Supported all aspects of the business, including sales development, customer satisfaction initiatives, and cross-functional collaboration.
• Ensured compliance with corporate policies, procedures, and industry standards.
• Represented the company at industry trade shows, networking events, and professional associations to promote products and identify new business opportunities.
• Cultivated relationships with mechanical contractors, plumbing professionals, engineering consultants, municipalities, developers, and construction industry stakeholders.
• Designed, coordinated, and delivered technical training programs and educational seminars for engineering firms, contractors, builders, developers, and distribution partners.
• Conducted jobsite inspections, provided technical support, and resolved product and installation challenges to ensure successful project execution.
• Contributed to pricing strategy initiatives through market analysis, competitive benchmarking, and customer feedback.
• Participated in the development and launch of the company's product catalogue, ensuring accurate technical content and product positioning.
• Supported the implementation of Building Information Modeling (BIM) initiatives, collaborating with internal teams and industry partners to enhance product specification and project integration.

Technical Territory Sales Representative (Quebec & Eastern Ontario) - ASC Engineered Solutions (ASC-ES) - Quebec & Eastern Ontario

(2020-10 - 2022-05)

ASC Engineered Solutions is a leading manufacturer and supplier of engineered products serving the mechanical, fire protection, HVAC, plumbing, industrial, and construction markets. The company offers a comprehensive portfolio of hangers and support systems, fire protection and fabrication products, flow control solutions, pipe joining systems, and power and process products.

• Managed and expanded relationships with mechanical contractors, HVAC installers, builders, engineering consultants, and distribution partners throughout Quebec and Eastern Ontario.
• Conducted product training sessions and technical seminars for distributors, wholesalers, contractors, and engineering firms to increase product awareness, specification opportunities, and market adoption.
• Promoted ASC-ES as a comprehensive, single-source solution provider, strategically positioning the company's diverse product portfolio to distributors and installers.
• Developed and delivered technical presentations and educational programs that enhanced customer knowledge and increased product penetration within the territory.
• Identified, pursued, and negotiated new project opportunities with builders, contractors, and developers, contributing to business growth and market expansion.
• Represented the company at industry trade shows, networking events, and professional association meetings to strengthen brand presence and generate new business opportunities.
• Prepared detailed quotations, technical proposals, and product recommendations tailored to customer and project requirements.
• Conducted job-site visits, product demonstrations, and technical consultations to support project execution, troubleshoot challenges, and ensure customer satisfaction.
• Collaborated closely with internal sales, engineering, and customer service teams to deliver responsive support and achieve sales objectives.

Business Development Manager – Quebec - Rehau - Quebec

(2019-06 - 2020-09)

Rehau is a global, family-owned polymer solutions manufacturer serving the construction, industrial, and automotive sectors. With approximately 20,000 employees across more than 170 locations worldwide, Rehau is recognized for its innovative solutions and commitment to quality in building technologies and engineered systems.

• Led and managed the activities of an independent manufacturer's representative agency and internal sales team across the Quebec market.
• Developed and executed strategic business development plans to identify new market opportunities and drive revenue growth.
• Conducted market research and competitive analysis to expand market share and uncover new business opportunities.
• Negotiated and prepared sales agreements in accordance with corporate policies and compliance standards.
• Strengthened customer relationships and increased brand loyalty through consultative selling and value-added solutions.