Yasmine Mohti
Event Operations and Logistics Lead
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About
Versatile and driven professional with 5+ years of concurrent experience in retail operations, B2B sales, event logistics, and business development, built entirely while completing a double-major degree at the University of Toronto. Proven track record of leading teams, hitting sales targets, managing large-scale event operations, and building commercial partnerships from the ground up. Brings a rare combination of frontline execution, consultative selling, and strategic relationship-building across fast-paced environments.
Experience
Event Operations and Logistics Lead - Markham Fairgrounds - Markham, ON
(2026-10 - 2026-10)
- Supporting operations for Canada's largest 4-day fall fair (est. 1844), 182nd edition in 2026, drawing 50,000+ attendees annually across 750+ volunteers and 75+ committees.
- Coordinated end-to-end event logistics including vendor management, scheduling, site setup, and on-the-ground problem resolution across concurrent public events and private venue rentals.
- Liaised with internal committees, external vendors, and community stakeholders to ensure seamless delivery of large-scale events including the annual fair, concerts, and warehouse sales.
- Managed real-time operational issues during live events, applying strong judgment to maintain attendee experience and event flow at scale.
Sales Representative - TELUS - Toronto, ON
(2025-09 - 2026-09)
- Consistently met and exceeded monthly sales targets, earning performance-based bonuses through consultative selling across mobility, internet, home security, and connected-device products.
- Identified upselling and cross-selling opportunities with existing customers including device upgrades, additional lines, and bundled services, driving incremental revenue per account.
- Applied consultative sales techniques to match solutions to customer needs, achieving high satisfaction scores and repeat engagement in a competitive, high-traffic retail environment.
- Handled objections and closed complex multi-product sales, contributing to overall store performance targets alongside team management and collaborative sales initiatives.
Business Development Manager - Jetzy, Travel and Lifestyle Tech Startup - Remote
(2026-04 - 2026-09)
- Built an outbound BD pipeline from scratch, researching and reaching out to 100+ travel and hospitality businesses as potential advertising and platform partners.
- Conducted discovery calls and meetings with business owners and decision-makers, presenting Jetzy's value proposition and negotiating initial commercial partnership terms.
- Joined and supported sales meetings to shape early-stage partnership frameworks for a geo-location travel app serving the fastest-growing global traveler segment.
Assistant Manager - Foot Locker - Toronto, ON
(2020-10)
- Co-managed daily operations of an approximately $1.5M annual revenue store, one of 85 Foot Locker Canada locations, overseeing a team of 8 to 15 in a high-volume, fast-paced retail environment.
- Led, coached, and developed team members to consistently deliver exceptional customer service and achieve individual and store-wide sales objectives.
- Designed and delivered onboarding and training programs for new hires, reducing ramp-up time and establishing clear performance expectations across the team.
- Managed inventory, merchandising, scheduling, and task delegation to maintain operational standards and optimize daily floor productivity.
- Resolved customer escalations with composure and sound judgment, turning difficult interactions into retention outcomes and sustaining a high-quality service environment.
Education
Bachelor of Arts - Political Science and Arts and Media Management (Double Major) - University of Toronto (2022 - 2026)