Yeabsira Kassaye

Performance-driven Sales Professional and Electrical & Computer Engineering graduate with over 5 years of international sales and entrepreneurial experience. Skilled in outbound prospecting, cold calling, empathetic objection handling, and pipeline growth. Recently enhanced tech sales expertise through targeted SDR certification. Highly coachable, adaptable, and recognized for a strong growth mindset and ability to thrive in fast-paced, results-driven environments.

Hospitality & Corporate Relations Specialist - Fairmont Royal York - Toronto, ON

(2026-01)

• Manage high-stakes relationships and deliver seamless, luxury-tier experiences for corporate executives, VIPs, and high-net-worth clients in a fast-paced environment.
• Serve as primary point of contact for enterprise clients, mastering real-time conflict resolution, active listening, and executive communication.
• Collaborate with cross-functional hospitality and event teams to ensure precise service delivery under intense, high-volume pressure.
• Anticipate client needs and execute real-time problem solving, turning complex operational friction into polished customer loyalty.
• Demonstrate adaptability and coach-ability by continuously improving service delivery standards and communication strategies.

Co-Founder & Sales & Social Media Manager - Saftex Garments & Store - Addis Ababa, Ethiopia

(2019-07 - 2025-05)

• Co-founded and scaled a single-store operation to a 12-branch franchise network, overseeing sales growth and operational expansion resulting 1.2 million in annual revenue across franchises.
• Executed multi-channel outbound prospecting strategies reaching 600+ target clients through cold calls, emails, and social media outreach to drive client acquisition and revenue growth.
• Designed and led sales training programs on customer discovery, objection handling, and upselling, increasing team performance and customer satisfaction.
• Collaborated with branch managers and marketing teams to develop targeted promotions and campaigns, boosting revenue by 30%+.
• Partnered with store operations to optimize inventory management and consistently exceed seasonal sales targets.
• Applied a growth mindset to identify new market opportunities and adapt strategies to changing consumer trends.

Co-Founder & Marketing & Social Media Operations Specialist - Sara Bedroom Solutions - Addis Ababa, Ethiopia

(2021-09 - 2025-05)

• Co-founded a premium furniture brand and directed digital marketing initiatives that increased online sales by 25% within six months.
• Led a creative team to establish and grow a competitive brand presence in a crowded market.
• Developed communication templates and campaign FAQs that improved customer service responsiveness and increased returning customers by 40%.
• Led a project analyzing social media engagement recommended across channel synergy which boosted engagement by 30%.
• Demonstrated adaptability and leadership in managing cross-functional teams and responding to evolving market demands.

Bachelor of Science - Electrical & Computer Engineering - Addis Ababa University (2019)