Yvonne Goodwin

Results-driven Sales, Account Management, and Business Development professional with 12 years of experience in identifying new business opportunities, cultivating and maintaining relationships with executive business partners, and creating effective sales and market penetration strategies. Excellent business acumen, interpersonal skills, and a strong history of driving dynamic product sales, brand management, managing client relationships, and substantially increasing revenues. Technically proficient with MS O365 (Excel, Microsoft Word, PowerPoint, Outlook, OneNote, OneDrive, Teams, SharePoint), Zoom, Social Media Platforms, Business Vision, CRM, ERP, Data Core, Adobe Suite, etc.

• Performed relationship management with clients, vendor management, product planning, pricing, business expansion, and account management
• Developed and oversaw the execution of complex sales processes that include partnership development, cold-calling, forecasting, regional sales, quota attainment, value propositions, and contract negotiations
• Analyzed the Canadian market to determine what products and services are currently in demand; developed product and service catalogs with appropriate pricing. 
• Researched new product lines, expanded customer base, and identified potential new markets and clients
• Developed marketing plans to introduce new product lines to manager; presented marketing plan to target audience using Microsoft PowerPoint.
• Created informative presentations, marketing/promotional materials, presented and delivered information to potential clients at client meetings, industry exhibits, trade shows, conferences, and other customer-facing events or meetings to cultivate new relationships

• Georgian College of Applied Arts and Technology, Barrie, ON - Business Administration Diploma (Major in Marketing)
• Cambrian College, Sudbury, ON - Human Resources Management
• Northern College of Applied Arts and Technology – Gerentology Certificate Course
• Laurentian University – Bachelor of Business Administration