National Sales Manager - Canadian Direct Sales
(2023-10)
Manage national retail sales across Small Electrics, Fitness Equipment, Home Care, and Electronics product lines.
- Secured new retail listings with Walmart Canada and London Drugs for Q4 2024, generating $1.0M in combined sales.
- Launched a new product line into Costco Canada, delivering $1.1M in incremental sales.
- Expanded e-commerce presence by launching 52 new online SKUs across two major retailer platforms.
- Introduced a new product assortment into M&Ms Canada and secured new retail distribution with TJX Canada.
- Launched three new SKUs into Real Canadian Superstore as a seasonal promotional program.
- Secured three new national retailer contracts for product distribution.
- Analyze POS data to identify sales trends and build forward-looking promotional strategy; prepare competitive analyses for key retailer meetings.
- Own day-to-day business operations across all product lines, including listing setup and product process management, with regular reporting to Senior Management.
Regional Sales Manager - JURA Canada
(2022-08 - 2023-10)
Managed retail sales and new product introductions for JURA premium espresso machines, Capresso small appliances, and Rocket-branded appliances.
- Managed a national account base including Costco Canada, Costco B2B, TSC, TA Appliances, and B2B/specialty distributors.
- Secured national distribution with Costco Canada Business Centres for a new line of professional coffee makers and commercial juicers.
- Negotiated reduced costing on the Small Electrics line, enabling launch into Costco Canada, TSC, Best Buy, and HBC.
- Opened multiple new specialty retail accounts for the JURA Super Espresso line.
- Developed a three-machine retail program with Canadian Tire.
- Delivered product presentations to retailers and distributors supporting new item launches.
National Sales Manager, Canada - Koolatron Corporation
(2022-03 - 2022-08)
Managed national accounts for Kitchen Electrics, Thermo-Electric Coolers, Wine Fridges, and Portable Fridges.
- Managed key national accounts including Costco, Canadian Tire, and Target USA.
- Established a new vendor account with Canadian Tire's Category Manager for White Goods, securing new product listings.
- Negotiated contracts, terms, and promotional programs with mid-level retail management.
- Grew Target's online SKU count and managed omni-channel promotions in partnership with Buyers.
- Expanded Costco Canada in-line and online programs, growing SKU count and launching monthly promotional eBlasts.
Director of Canadian Sales - Tristar Products Inc.
(2012-01 - 2021-10)
Led the full Canadian business across national retail accounts (in-line and online) for Small Kitchen Electrics, Fitness Equipment, Women's Wear, and Impulse Goods, delivering US$15M in annual sales.
- Managed national retailer and supplier relationships to expand into new categories and channels.
- Aligned U.S. sales plans and rollouts with the Canadian market for maximum efficiency.
- Owned new item launches end-to-end — P&L, costing, packaging, forecasting, and promotional planning.
- Negotiated contracts, pricing, and promotions to maximize revenue and shelf placement.
- Built and maintained relationships across national accounts including Costco, Canadian Tire, Walmart, Giant Tiger, Kitchen Stuff Plus, M&Ms, and TSC.
- Analyzed sales data and market trends to identify and act on growth opportunities.
- Represented the business at national and regional trade shows.
National Retail Sales Manager - Rogers Media Corporation (The Shopping Channel Direct)
(2006-05 - 2012-01)
Led national retail sales programs across Housewares, Fitness, Electrics, Women's Wear, Storage, and Impulse categories, delivering CDN$34M in annual sales.
- Led a team of three Key Account Managers plus a Marketing Specialist and Coordinator; presented monthly forecasts and P&L to Senior Management.
- Negotiated retail placement with Costco, Canadian Tire, and Walmart Canada for a Housewares line that became the #1 SKU in its category, generating $6M in sales.
- Secured distribution rights for a new adhesive line, generating over $1M in first-year sales, and negotiated a vendor volume rebate worth an estimated $250K in additional annual profitability.
- Presented a new Impulse Items strategy to senior leadership at two national retailers, generating $7M in combined sales.
National Sales & Acquisitions Manager - Northern Response (International) Ltd.
(2000-06 - 2006-05)
New Business Development — led private label product development for Fitness Equipment, Electronics, Housewares, and Impulse categories through Orient and international sourcing.
- Led a team of six, including three National Account Managers, to streamline product delivery and customer engagement.
- Developed private label fitness programs launched into Walmart Canada, generating an estimated $1M in sales.
- Sourced new product opportunities through Asia and European trade shows, laying the groundwork for new product development.
- Presented and managed product lines with Costco, Walmart, Canadian Tire, and other national retailers.
