General & Brand Manager (Co-Founder) at Darana Labs (2024-08 – Present)
Swiss cosmetics company offering natural skincare solutions.
- Created a Swiss premium natural cosmetics company, from legal regulations to operational execution.
- Defined the general strategy, brand positioning, value proposition and overall communication.
- Defined the go-to-market commercial strategy, developing B2C/B2B clients aiming for brand advocacy on the long term.
- Development and management of e-commerce and retail sales channels, currently forecasting CHF 300k in revenue for 2026.
- Identified and negotiated partnerships with brands, distributors, suppliers and external service providers.
- Structured the company's key activities: marketing, regulatory affairs, R&D, production and logistics.
- Coordination and management of external partners (graphic design, content creation, digital development, suppliers).
- Defined outdoor sports sponsorships strategies, such as sailing, surf, ski and golf, as well as selecting brand ambassadors for each sport.
Jr Brand Manager at Campari Group (2022-05 – 2024-08)
Global leader in premium spirits and aperitifs. CHF2.6bn in revenue, 50+ brands and 4'300+ employees.
- Development of strategic brand plans under a CHF2m budget for the Fine Spirits portfolio (Grand Marnier, Lallier, The Glen Grant, etc).
- Conceptualization of the Chef Advocate Programs for GM and Lallier, and signing contracts with 10 brand ambassadors (chefs).
- Planning and execution of 50+ B2C/B2B events, including new product launches, PR and client trips, Art Fairs, HNWI masterclasses, etc.
- Development of brand partnerships and sponsorships, notably with sports structures (F1, tennis, car rallies), film festivals, art galleries.
- Building and monitoring ATL/BTL media campaigns across B2C/B2B channels (magazines, OOH advertising, digital etc).
- Creation of POSM & Trade Marketing Materials to enhance brand visibility and conversion.
- Managing tactical projects such as POSM creation, bottle personalization, co-brandings to increase commercial outcomes.
Marketing Specialist at Manor (2020-12 – 2022-05)
Leading department store chain in Switzerland. 60+ stores, CHF2bn revenue, 8'000+ employees.
- Coordination, production and distribution of sales and promotional materials (product catalogues, visual merchandising, OOH).
- Collaboration with sponsorship teams on partnerships with the Locarno Film Festival and Montreux Jazz Festival.
- Analysis and reporting on KPIs related to activations, campaigns and promotions for the Manor Food department.
- Development of a new catering and delivery service at Manora, including USP definition, website and delivery partners (Smood).
Head of Business Game at Junior Enterprise (2017-09 – 2018-09)
Student-run consulting association supported by HEC Lausanne. 40+ members, 2'300+ alumni.
- Organisation of an academic and corporate event bringing together 100+ students. Sponsors: Deloitte, L'Oréal, Gunvor, SICPA.
- Communication support for various corporate events such as the JE Golf Cup, professional workshops and conferences.
Analyst Intern at Quaero Capital (2018-07 – 2018-07)
Independent Asset Management company with CHF2.6bn AuM and 70+ employees. Focus on SMID caps.
- Support in drafting and structuring of financial analysis documents on electric lawn mower companies.
