Pietro Cattani

General & Brand Manager (Co-Founder) at Darana Labs (2024-08 – Present)

Swiss cosmetics company offering natural skincare solutions.

Created a Swiss premium natural cosmetics company, from legal regulations to operational execution.
Defined the general strategy, brand positioning, value proposition and overall communication.
Defined the go-to-market commercial strategy, developing B2C/B2B clients aiming for brand advocacy on the long term.
Development and management of e-commerce and retail sales channels, currently forecasting CHF 300k in revenue for 2026.
Identified and negotiated partnerships with brands, distributors, suppliers and external service providers.
Structured the company's key activities: marketing, regulatory affairs, R&D, production and logistics.
Coordination and management of external partners (graphic design, content creation, digital development, suppliers).
Defined outdoor sports sponsorships strategies, such as sailing, surf, ski and golf, as well as selecting brand ambassadors for each sport.

Jr Brand Manager at Campari Group (2022-05 – 2024-08)

Global leader in premium spirits and aperitifs. CHF2.6bn in revenue, 50+ brands and 4'300+ employees.

Development of strategic brand plans under a CHF2m budget for the Fine Spirits portfolio (Grand Marnier, Lallier, The Glen Grant, etc).
Conceptualization of the Chef Advocate Programs for GM and Lallier, and signing contracts with 10 brand ambassadors (chefs).
Planning and execution of 50+ B2C/B2B events, including new product launches, PR and client trips, Art Fairs, HNWI masterclasses, etc.
Development of brand partnerships and sponsorships, notably with sports structures (F1, tennis, car rallies), film festivals, art galleries.
Building and monitoring ATL/BTL media campaigns across B2C/B2B channels (magazines, OOH advertising, digital etc).
Creation of POSM & Trade Marketing Materials to enhance brand visibility and conversion.
Managing tactical projects such as POSM creation, bottle personalization, co-brandings to increase commercial outcomes.

Marketing Specialist at Manor (2020-12 – 2022-05)

Leading department store chain in Switzerland. 60+ stores, CHF2bn revenue, 8'000+ employees.

Coordination, production and distribution of sales and promotional materials (product catalogues, visual merchandising, OOH).
Collaboration with sponsorship teams on partnerships with the Locarno Film Festival and Montreux Jazz Festival.
Analysis and reporting on KPIs related to activations, campaigns and promotions for the Manor Food department.
Development of a new catering and delivery service at Manora, including USP definition, website and delivery partners (Smood).

Head of Business Game at Junior Enterprise (2017-09 – 2018-09)

Student-run consulting association supported by HEC Lausanne. 40+ members, 2'300+ alumni.

Organisation of an academic and corporate event bringing together 100+ students. Sponsors: Deloitte, L'Oréal, Gunvor, SICPA.
Communication support for various corporate events such as the JE Golf Cup, professional workshops and conferences.

Analyst Intern at Quaero Capital (2018-07 – 2018-07)

Independent Asset Management company with CHF2.6bn AuM and 70+ employees. Focus on SMID caps.

Support in drafting and structuring of financial analysis documents on electric lawn mower companies.

Berufserfahrung