Regional Sales Manager at Ford Credit In the jurisdiction area, coordinate relationships with dealers, manufacturers, or other auto finance customers, promote the company's credit products to customers, and develop dealer inventory financing and personal car purchase loan businesses.
- In the face of bank competition, the average financial penetration rate of the dealer region under my responsibility remained stable without decline (Shanghai, Shandong, Henan)
- During tenure, 10 risky dealers were handled with zero losses
- Independently develop and maintain customer resources
- Understand the situation of various dealers and other customers in the responsible region, and conduct visits and investigations
- Make relatively complete and accurate evaluation of enterprise credit and risks of various business varieties
- Timely discover and report abnormal business conditions of dealers, and propose/implement treatment plans
- Collect and report information about competitors and related auto finance businesses in the responsible region
- Departure was due to company-wide downsizing
Sales Promotions Manager at Pingan International Leasing Co Ltd.
Responsible for national retail new car dealers' entry into 4S stores business, coordinate the needs of various back-office departments and business departments, and as the PMO, lead in promoting front-line business needs for stores and customers.
- Iterated financial product strategies, optimized risk control models, and promoted channel management efficiency by +30%
- Led the development of a mobile management platform (channels/personnel/BI modules), with user activity +40%, and won the Ping An Leasing Innovation Talent Award
- Built a store operation system from 0 to 1, supported the landing of 5 stores, and annual revenue of a single store increased by 15%
- Managed the national eight-region regional sales promotion team (30 people)
- As PM of the leasing new car business, connected with responsible technology team to iteratively optimize mobile terminal
- Conducted irregular visits to teach provincial teams on dealer network access, retail product sales improvement, and personal ability improvement
- Resigned during COVID due to physical burnout from managing a 30-person team while overseeing four concurrent projects
Regional Sales Manager at Saic finance Co Ltd In the jurisdiction area, coordinate relationships with dealers, manufacturers, or other auto finance customers, promote the company's credit products to customers, and develop dealer inventory financing and personal car purchase loan businesses.
- Dealers under responsibility carried out new retail businesses (4S stores' retail loans added auto financing and leasing businesses) with annual total loan amount of about 100 million yuan
- Average financial penetration rate of the dealers in the region increased from 84% to 90%
- Since 2019, scale of customer financing developed and maintained reached 400 million yuan
- Scale of independently developed customer financing reached 100 million yuan
- Independently develop and maintain customer resources
- Understand situation of various dealers and other customers in responsible region
- Make relatively complete and accurate evaluation of enterprise credit and risks of various business varieties
- Timely discover and report abnormal business conditions of dealers, and propose/implement treatment plans
- Collect and report information about competitors and related auto finance businesses
Director of Operations at Shanghai Weacture Technology Co.
Overall operation of the e-commerce platform, including planning, personnel management, platform function planning, online publicity and promotion, activity planning, brand positioning and packaging.
- Completed the company's team recruiting, platform development & launch, and annual online turnover after platform launch reached 5 million yuan
- As project manager of the Mobil 1 Win TLP project, completed annual revenue of about 100 million yuan, with profit of nearly 20%
- Participated in strategic planning of the company's e-commerce business
- Responsible for overall operation of e-commerce platform to complete performance indicators
- Responsible for platform function planning, online publicity and promotion, activity planning, brand positioning and packaging, and daily operations
- Responsible for analysis of operation data, track and monitor the effect of online marketing
- Continuously optimize and improve operation process to ensure continuous achievement of project operation goals
- Collected and sorted out market and industry information, customer opinions and suggestions
Channel Marketing Manager at FCA Fiat Chrysler Automobiles
Channel marketing management, joint with national regional managers to promote FCA Financial brand financial products, provide various supports such as gifts, marketing materials, new media promotion.
- Designed a dealer incentive platform, reducing costs by 2 million yuan/year and increasing satisfaction by 25%
- Joint with national regional managers to promote FCA Financial brand financial products
- Promoted growth of loan contracts by more than 50%
- Market promotion of FCA Financial service brand, including vertical media promotion, new media promotion and offline activity planning
- Organized and planned FCA Financial national dealer conferences
- Trained financial consultants and 4S store managers on auto finance and marketing courses as a lecturer
- Responsible for national financial consultant points incentive project
- Built FCA Financial points redemption platform, established member system and redemption mechanism
- Reduced costs by 2 million yuan/year and increased satisfaction by 25%
- Main market support person in charge of FCA Financial Maserati and Alfa Romeo brands
Sales And Marketing Specialist at SAIC General Motors
Participate in annual operation planning of the Buick Club, set annual KPIs and follow up key project plans, create a Buick Club social circle with public welfare, parent-child, sports and culture as core content.
- Number of members of the Buick Club (service account) increased from 400,000 to 3 million
- Participated in annual operation planning of the Buick Club
- Set annual KPIs and followed up key project plans
- Created Buick Club social circle with public welfare, parent-child, sports and culture as core content
- Improved automotive services and car life services
- Bound internal and external automotive products and digital technology resources
- Built Buick Club's own e-commerce platform
- Established Buick Club member points system and points pool system
- Independently operated and maintained Buick Club points mall and WeChat mall
- Developed, operated and promoted iBuick app & Buick Club app
- Operated Buick Club forum and Buick Club WeChat official account
- Planned and executed offline activities of the Buick Club
