Peng Ke

Content and language specialist with 4 years of experience in content creation, social media operations, copywriting, and multilingual digital communication. Experienced in evaluating content quality, writing structured prompts and scripts, and adapting content for different audiences and platforms. Strong attention to detail, excellent Mandarin writing ability, and familiarity with Al-generated content workflows.

Hubei Daily Media Group – New Media Operations Specialist

May 2023 – Present | Wuhan, China

• Managed official social media accounts for Hubei Culture & Tourism, Hubei Women’s Federation, and Hubei Sports.
• Wrote, edited, and optimized Mandarin content for WeChat, Douyin, Video Channels, Xiaohongshu, Bilibili, and TikTok.
• Created original scripts, captions, and short-form content with strong engagement performance.
• Evaluated content quality, audience response, and platform performance to improve communication effectiveness.
• Produced structured creative plans and coordinated multimedia campaigns, including interactive H5 and SVG projects.
• Helped grow the Hubei Culture & Tourism WeChat account by over 700,000 followers.

Lifease Health Industry Co., Ltd. – Brand Specialist

Jul 2022 – Apr 2023 | China

• Supported marketing campaigns and product launch projects for multiple consumer brands.
• Reviewed product packaging content, marketing copy, and campaign materials for consistency and accuracy.
• Collected and organized market data, pricing information, and sales reports for internal analysis.

Xiaomi Corporation – Short Video Operations Intern

Jul 2021 – Mar 2022 | China

• Operated official Bilibili and Douyin accounts for XiaoAi Voice Assistant.
• Planned and produced 70+ short-form videos based on audience and competitor analysis.
• Collaborated with KOL creators and monitored content performance using platform data.
• Achieved over 13 million combined views through influencer collaborations.

Shaanxi University of Science & Technology

Bachelor’s Degree in Broadcasting & Television Directing

2018 – 2022