Pingting Du

Luxury beauty marketing leader with 10+ years of experience across L'Oréal China, L'Oréal Paris HQ, and Armani Beauty, spanning integrated marketing, brand growth, omnichannel consumer experience, and digital transformation. Brings a distinctive combination of global DMI exposure and local China market experience, with a strong ability to translate brand ambition into relevant consumer engagement and business impact.

Marketing & Growth Lead (Interim) at Xunhuiji (2024-11 – Present)

Partnered directly with the Founder/CEO to shape brand growth strategy, category priorities, and market-facing plans during a critical scaling phase, leading premiumization, core product-line activation, new product launch execution, and omnichannel growth with a focus on both commercial performance and long-term brand value.

• Delivered 33% YoY omnichannel revenue growth in 2025, with overall marketing team performance reaching 114% of target.
• Improved e-commerce profitability structure, achieving +8% YoY annual profit growth and +19.1% YoY margin expansion in H2 through ROI optimization and more efficient resource allocation.
• Led brand premiumization through visual system upgrade and content architecture redesign, creating clearer separation between brand-building and conversion-driving content to strengthen both brand equity and efficiency.
• Drove core product-line strategy across hero SKU amplification, Gen-2 upgrade planning, and new product launch execution, including the launch of the lip serum balm line, which ranked Top 4 on Tmall and Top 6 on Douyin after launch.
• Built future growth pipeline across the 2026 mask portfolio, including three aloe mask SKUs, one upgraded dermocosmetic-grade mask, and early-stage launch planning for the new brand NEICURE, designed for entry through dermatology clinic partnerships.

Global Digital & Integrated Marketing Lead at L'Oréal Luxe, Armani (2021-06 – 2024-06)

Led global integrated marketing, digital acceleration, and omnichannel consumer experience initiatives for Armani Beauty across China, North America, and Europe, supporting launch activation, premium consumer engagement, and cross-market brand consistency.

• Led global 360° integrated campaign frameworks across content, e-commerce, CRM, and media, aligning key visuals, hero videos, and digital assets to improve cross-market consistency while allowing local adaptation.
• Drove Beauty Tech and immersive consumer experience initiatives, including virtual try-on and AI-powered beauty consultation, integrating them into both online and in-store journeys to enhance engagement, trial conversion, and advisor efficiency.
• Led O+O experience design for the Armani Beauty Global Flagship Store in Shenzhen, connecting online content, membership, and offline experiences to support premium conversion in-store.
• Managed an international team and global vendors, ensuring effective execution of digital and consumer experience initiatives across markets.

Corp. Digital Manager at L'Oréal, China (2018-06 – 2021-05)

At a critical stage of China beauty market transformation, led group-level O+O and new retail strategy across 4 divisions and 20+ brands, translating ecosystem shifts into scalable consumer experience and omnichannel growth models.

• Designed and drove group-level O+O strategy, execution framework, and key initiatives, contributing to 27% YoY revenue growth in 2020 and significantly outperforming the overall beauty market.
• Built strategic ecosystem partnerships with Alibaba, Tencent, and ByteDance, translating platform opportunities into stronger consumer experience and commercial growth; recognized with awards including the Alibaba ONE Digital Transformation Award.
• Developed award-winning O+O experience benchmarks, including ModiFace virtual try-on tools with 45M+ cumulative uses and BA live-streaming programs that accelerated channel engagement and talent incubation.
• Established digital and omnichannel best-practice frameworks, enabling 1,000+ employees and mentoring brand GMs and digital leaders across the organization.
• Led future retail pilot programs with Watsons and CPD skincare brands, creating scalable omnichannel growth models later shared with global teams.

MBA Trainee at L'Oréal Luxe, Travel Retail (2018-01 – 2018-06)

Supported global CMI Director in developing data dashboards and insights for airport/travel retail strategy targeting Chinese outbound luxury consumers.

Digital Marketing Manager (Management Trainee Program) at Longfor Group (2012-09 – 2016-07)

Rotational leadership program across brand activation, CRM and digital marketing; promoted through three roles within four years.

MBA in Business Administration – City University of Hong Kong (2016-09 – 2018-08)

MBA Exchange Program in Marketing & Cross-Cultural Brand Management – ESCP Europe

MBA Program in Innovation & Entrepreneurship – UC Berkeley Haas School of Business