Gaudi Liu

China-market marketing and commercial digital strategy lead with 10+ years of experience across client-side and agency-side roles. Experienced in turning complex products and professional services into clear market propositions, scalable content operations, and measurable growth across GTM, brand, CRM, EDM, and digital channels. Strong at cross-functional delivery between business, creative, sales, and technical teams, with practical use of AI-assisted content production, market intelligence, and video ideation workflows to improve speed, consistency, and campaign relevance.

Market Strategy Manager (China Marketing Lead) - EDANZ - Liwen-Bianji

(2025-05 - 2026-05)

Reported to the Global Chief Marketing Officer and led China marketing for academic research services, covering product launch, brand communication, digital growth, content strategy, and sales enablement.

• Built the China GTM approach for Premium Tier and Custom Science services, including audience definition, service messaging, channel mix, campaign rhythm, and conversion follow-up. The portfolio became a key growth engine and contributed over 30% of monthly sales revenue.
• Created a scientific identity positioning framework for Chinese researchers, shifting communication from transactional editing needs to long-term professional ambition. The framework informed local copy, content strategy, and the Chinese-language website rebuild.
• Improved digital content operations through CRM setup, automated marketing reports, cross-platform performance monitoring, and structured audience segmentation across WeChat, EDM, Baidu/Bing, Xiaohongshu, and academic partner platforms.
• Used AI-assisted workflows to support medical/research content generation, daily market briefing, Chinese-language content review, and content adaptation, accelerating team output while keeping messaging clear, compliant, and locally relevant.
• Designed EDM storytelling and lifecycle outreach journeys, including a 45-day cold-start campaign that achieved a 70% peak open rate and generated 13 high-intent MQLs.
• Partnered with national academic platforms, publishers, and medical/research communities, including Rongtong Yijian, Tsinghua University Press, and Xinrui Academics, to expand market reach and build strategic visibility.

Platform Operations Director (Platform Content Operations) - LEO Digital Group - Arkr

(2022-04 - 2024-08)

• Led MINI APP digital platform campaign planning, multi-channel content operations, and user activation, contributing to 5% annual growth in active car owners.
• Planned and delivered MINI Birthday, Cooper Cup online recruitment, F54 new car launch, and electric MINI launch campaigns across owned platform and external channels.
• Built standardized publishing workflows and used data feedback to optimize OGC content, feature updates, user activation, content mix, and publishing rhythm.

Brand Marketing Consultant - Essence China

(2019-09 - 2022-03)

Provided brand rejuvenation, 0-to-1 brand building, and launch communication solutions for local and multinational brands, reporting to the VP of Strategy China.

• Representative projects included GAC FCA JEEP launch communication, Tongcheng Travel brand rejuvenation, Scoot Airlines post-pandemic flight decision consulting, and Yishuhui / Qianxi Spandex brand building.

Senior Brand Manager - Sunac China - North China Regional Group

(2017-07 - 2019-08)

• Managed brand review, compliance inspection, and regional brand upgrades for nearly 100 projects across 10+ cities in North China. Completed the regional brand upgrade within one month, and the WeChat user operations system plan was adopted by group headquarters.

Digital Marketing Manager / User Insight and Market Activation Manager - Papa John's International

(2015-01 - 2017-06)

Reported to the APAC Marketing Director and served as a core member of the China business cross-functional team.

• Coordinated search ads, third-party delivery platforms, owned channels, and social media campaigns, contributing to double-digit sales growth for 12 consecutive months.
• Supported data platform integration and O2O optimization, reducing customer complaint response time from 24 hours to 4 hours, shortening new product launch execution from 3 months to 3 weeks, and collecting 9,000+ valid sales leads within one campaign cycle.

Senior Account Manager - Aquarius Asia

(2013-01 - 2014-12)

Managed BOSCH APAC brand communication platform maintenance and SKIL official website operations across 7 APAC markets.

Account Executive - &C.

(2009-06 - 2012-12)

Supported Lenovo Yangtian SMB commercial PC campaigns, including product launch planning, seasonal promotions, and media partnership management.

Bachelor of Arts - Japanese Language and Literature - Yunnan Normal University (2004 - 2008)