Wenyu Rui

Owned end-to-end growth initiatives across digital products, translating user research and business needs into positioning, feature priorities, campaign content, and launch execution; grew a Shanghai Port mini-program/APP user base into the 1,000+ range, with click-through rate up 80%+ and conversion up 45%+. Led the 0-to-1 development of an International Port Cooperation Zone under Shanghai’s 2025 Single Window program; researched Rotterdam and Hamburg port ecosystems, shaped the market proposition, and coordinated internal/external stakeholders to launch the new service experience.

Drive market intelligence and audience insight: conduct industry research using WTO, UNCTAD, Clarksons, and Marine Insight sources; produce strategic reports that inform product positioning, content direction, and business development.

Consultant, Product Development & Digital Transformation at E&P INTERNATIONAL CO., LTD. (2022-09 – Present)

• Owned end-to-end growth initiatives across digital products, translating user research and business needs into positioning, feature priorities, campaign content, and launch execution; grew a Shanghai Port mini-program/APP user base into the 1,000+ range, with click-through rate up 80%+ and conversion up 45%+.
• Led the 0-to-1 development of an International Port Cooperation Zone under Shanghai’s 2025 Single Window program; researched Rotterdam and Hamburg port ecosystems, shaped the market proposition, and coordinated internal/external stakeholders to launch the new service experience.
• Drive market intelligence and audience insight: conduct industry research using WTO, UNCTAD, Clarksons, and Marine Insight sources; produce strategic reports that inform product positioning, content direction, and business development.
• Executed on-the-ground marketing and event activation at China International Import Expo (CIIE), engaging exhibitors to collect first-hand customer feedback, identify content angles, and refine promotional messaging, achieving over 40% user growth.
• Led international digital-business projects, including Peppol e-invoicing, coordinating EU-headquarters due diligence, technical discussions, and regulatory research across Belgium, the UAE, and other markets; aligned business, technology, and legal stakeholders through delivery.
• Operated a 100+ member Asia-Pacific carbon-neutral innovation community through content planning, digital engagement, and event coordination, strengthening brand visibility and ecosystem relationships in the low-carbon shipping sector.
• Support strategic partnership development and commercial proposals with global shipping stakeholders, including cross-functional preparation of business cases, solution narratives, and executive-facing presentations.

Internship at KAVO (2020-11 – 2021-04)

• Analyzed traffic, sales, and inventory data against competitors to identify performance gaps and inform monthly marketing adjustments.
• Conducted customer research and persona development, then optimized online/offline touchpoints to improve retention and conversion.
• Collaborated with leading KOL/KOC partners to increase exposure; managed WeChat official-account content and produced multiple promotional posts exceeding 1,0000 reads.

Internship at PRICEWATERHOUSECOOPERS (PwC) (2020-04 – 2021-08)

• Applied funnel analysis across LinkedIn, Liepin and direct outreach; conducted English interviews and structured candidate-market matching, successfully matched over 200 candidates, increased the interview conversion rate by 8%, placed 12 hires with the business units, and effectively shortened the hiring cycle for these positions.

M.S.

Global

Commerce / Global Commerce in Data analytics, corporate governance & strategy, strategic leadership, global market research, and decision analysis. – University of Virginia (2021 – 2022)

M. Sc.

Global Strategic

Management / International Business in Innovation management, sustainability & CSR, cross-border M&A & strategic alliances, business negotiation. – ESADE Business School (2021 – 2022)

International Business in Global supply chain management, global consumer behavior, international finance. – Sun Yat-sen University, Lingnan College (2021 – 2022)

B.A. in Tourism Management; Marketing, statistics, web design, cross-cultural management, accounting, and tourism studies. – Donghua University (2017 – 2021)