2021/09 – 2023/08
Company: DFS Group Limited
Position: Digital Business Operation
Responsibility:
- Responsible for WeChat eShop frontend page overall layout planning, coordinate with cross departments to ensure each e-commerce campaign moment to be rolled out in time and continuously optimize the frontend consumer journey.
- Produce ECOM campaign banners and communication copies based on the guidance of Global Creative team to make sure branding coherence.
- Work with brand partnership team for brand campaign launching, includes exposure touch points and brand assets confirming, and recap on the performance.
- Coordinate with Performance Marketing team for social media channel and 3rd party apps (including OA, WeChat Moment Ads, XHS, EDM, Ctrip, Alipay) landing page creation and consumer journey optimization.
- Support product team for UX copywriting translation when there’s new function or product iteration.
- Provide WeCom content support to Customer Engagement Center for new fans recruiting and sales conversion.
2019/07 - 2020/07
Company: Castlery
Position: Senior Website Operation Specialist
Responsibility:
- Manage digital business for all 3 marketplaces (Singapore, Australia, America) of furniture brand – Castlery. 2. Connect with product development department and procurement team, schedule new products launching project.
- Docking with creative team for the creative works of website，manage products shooting and photo retouching project.
- Do competitor analysis and landing page content planning, dig out the product selling points for final image，video and copy output on website.
- Initiate product knowledge training and online campaign strategy brief-in to marketing team for social media communication.
- Coordinate with instore sales for transferring display sample to Singapore display studio.
- Recap on Google Product Feed project through various performance data metrics and kick-off content optimization planning.
- Work with tech team for new functions iteration such as iOS App AR project, which make home-living online shopping more reality and friendly for end user, drive double uplifting on sales and order pickup.
2018/01 - 2019/06
Company: E-services Group Limited
Position: E-commerce Operation Specialist
Responsibility:
- In charge of the operation management of e-commerce marketplace like Cdiscount, Lazada and Amazon. Mainly responsible for helping brand merchants create selling accounts on e-commerce platform and help them run their online stores.
- Do the store boutique, product creation and listing optimization, inventory control, monthly promotion planning, CPC advertisement, order management and after-sales support.
- Analyze and optimize search keywords.
- Adjust sales strategies in time via collecting and analyzing sales data metrics.
2016/10 - 2017/12
Company: VT Zero Limited
Position: E-commerce Sales Specialist
Responsibility:
- Act as an operation specialist of B2C website for selling phone accessories worldwide (America, Australia, UK and other EU countries).
- In charge of product listings creation, search keywords optimization and do monthly digital promotion planning.
- Provide solution support on any order and product issues.
- Co-work with CRM team for EDM content creation, continuously track the performance and blast-out customized contents for target audiences.
- Develop new customers, negotiate price and provide quotation for key accounts wholesale retailer.
- Split out KPI and achieve sales target requirement each month (GMV $60000, GP $10000).
