婉鑫 陈

• Over 5 years' experience in e-commerce operation including overseas branding website, cross-border e-commerce platform and WeChat Mini-program.
• With 2 years working experience in luxury retailing, I am a fast learner on products and brands, with good aesthetics and brand awareness.
• Good at creative copywriting and user experience optimization.
• Good command of both written and spoken English with CET-6 and TEM-4 certificates.
• Fluent in using Google Analytics and Sensor for data analysis, good at Photoshop editing and good command of MS office suite.
• With agency team management experience, I am a detail-oriented person with strong execution, good communication skills and logical thinking.

2021/09 – 2023/08 

Company: DFS Group Limited 

Position: Digital Business Operation 

Responsibility:

• Responsible for WeChat eShop frontend page overall layout planning, coordinate with cross departments to ensure each e-commerce campaign moment to be rolled out in time and continuously optimize the frontend consumer journey.
• Produce ECOM campaign banners and communication copies based on the guidance of Global Creative team to make sure branding coherence.
• Work with brand partnership team for brand campaign launching, includes exposure touch points and brand assets confirming, and recap on the performance.
• Coordinate with Performance Marketing team for social media channel and 3rd party apps (including OA, WeChat Moment Ads, XHS, EDM, Ctrip, Alipay) landing page creation and consumer journey optimization.
• Support product team for UX copywriting translation when there’s new function or product iteration.
• Provide WeCom content support to Customer Engagement Center for new fans recruiting and sales conversion.

2019/07 - 2020/07

Company: Castlery

Position: Senior Website Operation Specialist

Responsibility:

• Manage digital business for all 3 marketplaces (Singapore, Australia, America) of furniture brand – Castlery. 2. Connect with product development department and procurement team, schedule new products launching project.
• Docking with creative team for the creative works of website，manage products shooting and photo retouching project.
• Do competitor analysis and landing page content planning, dig out the product selling points for final image，video and copy output on website.
• Initiate product knowledge training and online campaign strategy brief-in to marketing team for social media communication.
• Coordinate with instore sales for transferring display sample to Singapore display studio.
• Recap on Google Product Feed project through various performance data metrics and kick-off content optimization planning.
• Work with tech team for new functions iteration such as iOS App AR project, which make home-living online shopping more reality and friendly for end user, drive double uplifting on sales and order pickup.

2018/01 - 2019/06

Company: E-services Group Limited

Position: E-commerce Operation Specialist

Responsibility:

• In charge of the operation management of e-commerce marketplace like Cdiscount, Lazada and Amazon. Mainly responsible for helping brand merchants create selling accounts on e-commerce platform and help them run their online stores.
• Do the store boutique, product creation and listing optimization, inventory control, monthly promotion planning, CPC advertisement, order management and after-sales support.
• Analyze and optimize search keywords.
• Adjust sales strategies in time via collecting and analyzing sales data metrics.

2016/10 - 2017/12

Company: VT Zero Limited

Position: E-commerce Sales Specialist

Responsibility:

• Act as an operation specialist of B2C website for selling phone accessories worldwide (America, Australia, UK and other EU countries).
• In charge of product listings creation, search keywords optimization and do monthly digital promotion planning.
• Provide solution support on any order and product issues.
• Co-work with CRM team for EDM content creation, continuously track the performance and blast-out customized contents for target audiences.
• Develop new customers, negotiate price and provide quotation for key accounts wholesale retailer.
• Split out KPI and achieve sales target requirement each month (GMV $60000, GP $10000).

Graduated from Hanshan Normal University (2012 - 2016), bachelor's degree majoring in Business English.