Joel Armstrong

I am a UX design graduate with experience in project management, customer relations and technology systems development. Proven success in building e-commerce programs, CRM systems and presenting market analysis and strategy to colleagues and stakeholders. Focused on developing the digital functionality of a project or business for the benefit of users.

Assistant Manager & Project Lead | Oliver Brown London

11 months In order to digitise a traditional retail store, I Implemented and managed the new Brightpearl multichannel ERP software system. Controlling CRM, POS, stock (19,000 pcs), web sales, and purchase orders To maintain the front end of the website, I learnt and incorporated the Magento program with Brightpearl, for an accurate product range To maintain stock levels and customer orders I migrated all supplier and customer data to Brightpearl and maintained an automated ordering and delivery system

Managed and updated the ERP system and website by working with developers.

Private client advisor CRM specialist | Burberry London

6 years In order to build repeat and external business, I developed and presented an international CRM strategy and logistics system, connecting with clients via Whatsapp, Wechat, Instergram, Burberry app, resulting in long term client relationships, and increasing KPIs year on year In order to stay competitive, I conducted weekly competitor analysis and presentations to stakeholders, this lead to building relationships with buyers and increasing sales

CareerFoundry UX Design Course

11 months, 1000+ hours of study, 65 tasks, 2 case studies In order to master the the UX design process, subjects include:

Design Thinking

User research

User personas

Information architecture

Wireframing & Prototyping

Usability testing

UI Design and implementation

Developer handoff