Stuart Lawton

I am a passionate, hungry sales / results driven, hospitality and tourism professional with 20+ sales management experience with plentiful knowledge about sales strategies. I possess excellent management and leadership qualities and can drive and leverage a sales, marketing team.

International Sales Manager (Paid Marketing Manager(Tourism)) at Axel Springer SE (AdUp Technology) (2024-01 – Present)

• Digital B2B Growth, Sales and Marketing, SaaS Solution, Drive Traffic, Solution Selling, Product Software Development, Digital Travel Campaigns, CPC/PPC Model, Scaling and Optimising, Data Analyst Marketing Platforms, Managing Sales Cycle

Head of HR & Wellbeing at Max ASP GmbH (2021-01 – 2023-12)

Managing the workplace culture, policies, procedures, policies, lawful employment regulations, wellbeing of employees, Payroll, Datev and Personio applications. Designing SOPs. 160 Employees

Sales Director at Max ASP GmbH (2019-01 – 2021-12)

Increased European B2B sales by 25% through strategic lead generation and optimized CRM processes. Managed a multicultural inside sales team of 24, improving productivity through KPI-based coaching and motivation programs

Business Development Manager at Max ASP GmbH (2018-01 – 2019-12)

Lead Generation, Cold-Calling, Managing the Sales Cycle. Calling UK Market and NL Markets. Selling DynaBook Notebooks in Europe by phone. Close relationship with Field Sales Managers in UK, NL.

Key Account Mgr & Hospitality Training Mgr at Buhl Lohn GmbH (2016-01 – 2017-12)

Lead Generation, Cold-Calling, Managing Hospitality Financing and Outsourcing service to hotels, bars, restaurants, tourism regions. Training the CEO and In-house Managers the adoption of our accounting and wages system. Minijob, PT and FT costings.

Hospitality & Tourism Consultant at Freelancing, Self-Employed (2015-01 – 2020-12)

Consulting Hotels, Bars, Restaurants with Operational Strategies, Developmental, Innovative Strategies for cost efficient and effective operations. HR Operations advice and guidance for better working practices and procedures

Hospitality & Tourism Senior Lecturer at IBA University & Angell Business School (2010-01 – 2015-12)

Teaching BA & MA Students the hospitality and tourism subjects: Tourism Design, Hospitality Operations, Finance, F & B Operations, Hospitality Issues, Introduction to Tourism, Bachelor Thesis, MA Thesis Supervisions. Leadership of the Hospitality BA Course with Univeristy of Brighton, Essex.

Bar Manager at Murphys Law Irish Bar (2003-01 – 2005-12)

Managing 12 Staff, Rota, Band Events, Pub Quiz, Team Events

Masters in Hospitality Management – University of Brighton & Angell School (2013-01 – 2015-12)

PGCE in Post Graduate Certificate of Education – University of Huddersfield (2009-01 – 2010-12)

BA in Hospitality Business Management – Leeds Metropolitan University (2005-01 – 2008-12)