Andreas Unruh

Thinking and acting entrepreneurially, critically scrutinising, positively motivating, curious, able to deliver even under pressure, open-minded and with an international working background

Director Business Development - Central Europe, Nordics & South Africa - DISHANG Group - Munich (GER), Harrogate (UK)

(2025-01)

• Market Analytics
• Client targeting
• Client approach
• Contract negotiation
• Global Account Management
• Strategic sales approach for Outdoor, Performance, Athleisure, Workwear, Fashion

Sales Director - NEWTRIMS International AB - Malmö (SWE), Munich (GER)

(2013-01 - 2025-12)

B2B Sales Strategies, Supplier management, Reorganization of sales & purchasing organizations, Implementation of sales strategies, monitoring of nominations, Teamlead for 8 headcounts, C-Level approach, Market research

• >55 successful, international projects carrying a value from approx. 100m EUR, Industry and Retail
• Clients: Helly Hansen, KJUS, Würth, Houdini, Elevenate, Casall, Haglöfs, BRAV Group, Stadium, Camel Active, Galeria, OBI, Dehner, etc.

Strategic PLM/3D Fashion & Retail Projects - LECTRA - Central & Eastern Europe, Munich (GER)

(2015-01 - 2017-12)

Client acquisition in Central Europe, wallet share increase with existing customers

• Sales and implementation of PLM-Systems and Cutting room solution investments (Design & Pattern Software & Hardware)
• Clients: Orsay, Tom Tailor, Calida

Business Unit Director – EMEA - DELTA GALIL Industries - Munich (GER), Tel Aviv (IL)

(2011-01 - 2013-12)

P&L responsibility for approx. 15m EUR, ensuring profitable growth, leading sales and production team of 20 headcounts, monitoring own production in Bulgaria

• >10% revenue increase year on year with existing clients
• Winning and onboarding of new clients, Industry and Retail
• Clients: Columbia, Carrefour, Delhaize, Primark etc.

VP Sales D/A/CH - BAGIR Holding - Aschaffenburg (GER), Tel Aviv (IL)

(2010-01 - 2011-12)

P&L responsibility, sales, monitoring manufacturing in Bulgaria, Romania and China, 6 direct reports

• Delivering 45m EUR revenue
• EBIT growth by 3 percentage points
• Restructuring of sales and customer service
• Clients: M&S, Galeria, P&C etc.

Director Global Accounts - AVERY DENNISON - Central Europe, Sprockhövel (GER), Hong Kong (CN)

(2005-01 - 2010-12)

Sales, wallet share increase on existing customers, overall handling of dedicated global key customers, Leadership and responsibility for 5 Account Managers

• Acquisition and implementation of Branding solution and packaging clients from 0 > 25m EUR
• Clients: Hugo Boss, Jack Wolfskin, PUMA, adidas, Sport Scheck, etc.

Retail & Sales Manager D/A/CH - REDGREEN - Hamburg (GER)

(2001-01 - 2004-12)

Driving Sales in the region, Wholesale, own retail and outlet store management, Personnel responsibility for 18 employees

• Delivering 12m EUR revenue

Franchise Coordinator - JACK WOLFSKIN - Idstein (GER)

(1999-01 - 2001-12)

Acquisition and onboarding of new franchise partners in D/A/CH, Retailer support, Contract negotiation until ready to sign

• Construction and opening of 4 new Wolfskin stores in Germany and Austria

Diploma - Textile-Economist (BTE) - Academy for Fashion Management, Nagold (1997-01 - 1999-12)