Muhammad Arees Sohail

Home Textile Marketing & Merchandising leader with 19+ years of experience across export marketing, product development, and key account management for the European market. Directly managed private-label programmes for ALDI, LIDL, HEMA, and JYSK, overseeing portfolios up to USD 12 million and cross-functional teams of 10+. Regular exhibitor and delegate at Heimtextil Frankfurt (5 editions), with deep, first-hand knowledge of European buyer expectations, compliance standards, and sourcing practices.

Seeking to bring this account-management and sourcing expertise to a Germany-based trading house, sourcing office, or retail supplier.

Deputy General Manager – Marketing - Gul Ahmed Textile Mills Ltd. - Pakistan

(2017-04)

• Promoted from Deputy Manager to Deputy General Manager on performance; lead a team of 10 marketing and merchandising professionals.
• Own an annual business portfolio of approximately USD 12 million across European private-label accounts, including ALDI and LIDL.
• Manage the complete order lifecycle — product development, costing, pricing, order execution, and shipment coordination — reporting directly to the GM Marketing.
• Partner with production, sourcing, planning, and quality teams to protect on-time delivery across the account base.
• Expanded existing international relationships into additional product lines and order volume.

Deputy Manager – Marketing - Al-Karam Textile Mills (Pvt.) Ltd. - Pakistan

(2013-07 - 2017-03)

• Promoted from Senior Merchandiser to Deputy Manager Marketing; managed key European accounts including LIDL, HEMA, and JYSK.
• Ran the full order cycle from costing and sampling through production and shipment for private-label programmes.
• Reported directly to the Managing Director and GM Marketing.

Product Development In-Charge / Marketing Executive - Lucky Tex Pakistan (Pvt.) Ltd. - Pakistan

(2010-09 - 2013-07)

• Advanced from Merchandiser to Product Development In-Charge; led the PD team for the Marketing Department.
• Managed international clients including Character World, Future Home, Scene Weaver, Karsten, Character Linen, and Herding.
• Directed strike-off planning, sample approvals, and showroom updates for on-time account execution.

Planning Assistant & Outsource Production Coordinator - Al-Abid Silk Mills Ltd. - Pakistan

(2009-07 - 2010-09)

• Coordinated outsourced processing and production activities; tracked monthly dyeing and printing targets against plan.

Assistant Merchandiser - Nina Industries Ltd. - Pakistan

(2007-07 - 2009-04)

• Supported merchandising operations, order tracking, and production coordination early in career.

Higher Secondary Certificate (Intermediate)