Senior Digital Marketing Specialist and Inspection Coordinator at Crest Wave Media (2025-07 – Present)
Led the development and execution of full funnel digital marketing strategies to drive brand awareness, lead generation, and customer retention.
- Managed multi channel campaigns across Meta Ads, Google Ads, LinkedIn Ads, and email marketing platforms with a focus on ROI optimization.
- Built and optimized sales funnels, including landing pages, customer journeys, and conversion paths to increase lead to client conversion rates.
- Conducted advanced audience targeting, segmentation, and retargeting campaigns to maximize campaign performance.
- Analyzed marketing data using Google Analytics, Meta Business Suite, and other tools to generate actionable insights and performance reports.
- Developed content marketing strategies, including social media calendars, blog topics, and campaign messaging aligned with brand voice.
- Oversaw SEO strategies (on-page & off-page), keyword planning, and website optimization to improve search engine rankings.
- Managed brand positioning and ensured consistency across all digital channels and campaigns.
- Collaborated with sales teams to align marketing efforts with revenue goals and improve lead quality.
- Implemented A/B testing strategies for ads, creatives, and landing pages to continuously improve performance.
- Monitored KPIs such as CPC, CPA, conversion rate, and ROI, and adjusted strategies accordingly.
- Researched market trends, customer behavior, and competitors to identify new growth opportunities.
- Managed influencer collaborations and partnerships to expand brand reach.
- Supervised and mentored junior marketing team members to enhance team productivity and output quality.
Sales and marketing and PR manager at Professional renewable energy institute (2024-05 – 2026-07)
Developed and executed integrated digital marketing and sales strategies to drive business growth and increase revenue.
- Managed and optimized multi-channel marketing campaigns (social media, email marketing, paid ads) to generate high-quality leads.
- Led the sales process from lead generation to conversion, achieving and exceeding sales targets.
- Built and maintained strong relationships with clients, partners, and corporate accounts.
- Identified new business opportunities and expanded the company's client base locally and internationally.
- Managed CRM systems to track leads, customer interactions, and sales performance.
- Collaborated with marketing and content teams to align campaigns with sales objectives.
- Conducted market research and competitor analysis to refine targeting and positioning.
- Negotiated deals, prepared proposals, and closed contracts with clients.
- Monitored KPIs and prepared detailed performance reports for both marketing and sales activities.
- Trained and supervised team members to improve productivity and overall performance.
Digital Marketing Specialist & Conference Coordinator at IEREK (2022-03 – 2024-04)
Planned, coordinated, and executed international academic conferences from concept to completion.
- Managed communication with speakers, researchers, and attendees globally, ensuring smooth coordination and timely follow-ups.
- Organized conference agendas, session schedules, and speaker lineups to ensure seamless event flow.
- Coordinated with universities, partners, and sponsors to build strong professional collaborations.
- Handled participant registrations, abstract submissions, and author communications efficiently.
- Oversaw event logistics including venue arrangements, virtual platforms, and on-site operations.
- Ensured high-quality attendee experience by resolving issues promptly during events.
- Prepared conference materials including programs, certificates, and presentations.
- Developed and executed digital marketing strategies to promote conferences and increase registrations.
- Managed social media platforms and created engaging content to boost audience reach and engagement.
- Launched and optimized paid advertising campaigns (Meta & LinkedIn Ads) targeting relevant audiences.
- Conducted email marketing campaigns using SendPulse and HubSpot to drive conversions.
- Analyzed campaign performance using Google Analytics and generated performance reports.
- Collaborated with cross-functional teams (design, sales, content) to align marketing with event goals.
- Improved website content and SEO to enhance visibility and lead generation.
