Mohamed Ezzat

Hospitality Marketing Manager with 12+ years of experience directing marketing, branding, digital strategy, and commercial business growth across luxury hotels, resorts, tourism, and premium service industries. Proven expertise in developing integrated 360-degree marketing campaigns, managing performance advertising (Meta Ads, Google Ads), social media ecosystems, content marketing, SEO, online reputation management, and brand positioning for luxury resort properties. Skilled commercial leader adept at increasing direct bookings, optimizing digital acquisition costs, and elevating guest engagement across international feeder markets.

Senior Marketing Executive at Credence Hospitality (2025-06 – Present)

Direct marketing, digital distribution, and brand communications for flagship luxury resort assets including Serry Beach Resort and Sindbad Club.

• Develop and execute integrated multi-channel marketing campaigns spanning digital performance, social ecosystems, and traditional media to support revenue and occupancy goals.
• Manage content production, visual asset creation, and brand storytelling across all luxury guest touchpoints to maintain consistent resort branding.
• Optimize direct booking engine performance, digital ad campaign structures, and local SEO to increase direct guest acquisition and reduce channel acquisition costs.
• Align marketing strategy with hotel commercial leadership to boost guest engagement, online review scores, and destination brand equity.

Executive Director at Black & White Agency (2021-12 – 2025-01)

Directed marketing strategies, creative operations, and media performance for clients across hospitality, tourism, and real estate sectors.

• Spearheaded 360-degree marketing initiatives, digital performance campaigns, and brand positioning programs tailored to resort and hospitality operations.
• Led multidisciplinary teams across content creation, graphic design, digital media buying, and client relationship management.
• Utilized performance marketing analytics and tracking metrics to continuously optimize return on ad spend (ROAS) for client acquisition budgets.

Founder & Marketing Director at Seen Ads (2018-01 – 2021-08)

• Founded and managed a full-service marketing and branding agency catering to commercial and regional businesses.
• Engineered growth strategies, visual brand identities, and performance customer acquisition campaigns.

Freelance Marketing & Design Consultant at Freelancer.com (2016-12 – 2024-12)

• Delivered strategic digital design, brand positioning, and performance collateral for international corporate and hospitality clients.

Graphic Designer at Tantawy Printing House & Abu Rehab Advertising (2012 – 2016)

• Executed large-scale visual design, print collateral, and brand identity projects for commercial clients.

Diploma in Hospitality Marketing – Udemy (2026)

Professional Certificate in Digital Marketing – Content Marketing Institute (2026)

Certificate in AI for Marketing – LinkedIn Learning (2026)

Certificate in Content Creation: Strategy and Tools – LinkedIn Learning (2026)

Bachelor of Social Work in Social Work – Aswan University (2012)