Yasmin Farouz

I am an experienced SEO Specialist with a proven track record in developing innovative digital strategies to enhance website visibility and improve rankings on search engines. I have advanced skills in keyword research, performance analysis using tools like Google Analytics and Ahrefs, and creating comprehensive content optimization plans. I am eager to further expand my expertise and explore new opportunities where I can implement cutting-edge SEO techniques to drive digital growth and help businesses achieve their online objectives.

SR.Search Engine Optimization at sidalih KSA (2024-08 – Present)

• Technical SEO, on-page and off-page optimization
• Keyword research, competitor analysis, and content strategy
• Link-building strategies and outreach campaigns
• Performance tracking using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
• Collaborating with developers and content teams for SEO-friendly website structures
• Staying updated with search engine algorithms and industry trends strategy
• Led a team of 6 members to improve website rankings and conversions strategy
• Managed SEO campaigns for multiple clients, driving measurable results
• Utilize AI tools to analyze large data sets and identify precise marketing opportunities.
• Leverage artificial intelligence to create and optimize content aligned with search intent and improve CTR.

SEO Strategy specialist at SEOS7 (2022-12 – 2024-07)

• I worked on more than 15 projects.
• Designed and implemented strategic SEO initiatives that achieved a 35% increase in organic traffic while streamlining optimization processes organization-wide.
• Conducted in-depth keyword research to identify high-value terms, driving a 40% increase in targeted traffic and improving user engagement metrics.
• Partnered with content teams to update and optimize existing materials for SEO, resulting in a 25% rise in lead conversions.
• Oversaw vendor relationships for SEO tools, achieving a 20% reduction in costs through efficient budget management and resource allocation.
• Performed competitive analysis of digital strategies, enhancing brand visibility and achieving a 15% higher ranking in search results compared to key competitors.
• Developed performance dashboards and delivered data-driven insights to stakeholders, highlighting key performance metrics and emerging industry trends.

Jr. SEO / SEM at Strategic Planning Skills Institute (2020-07 – 2022-11)

• Optimize website content and structure to improve search engine rankings and organic traffic.
• SEO includes keyword research, on-page SEO, technical SEO (e.g., improving site speed, fixing crawl issues), and off-page SEO strategies like link building.
• use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance and track KPIs like organic traffic, bounce rates, and conversion rates.
• managing paid search campaigns (PPC) across platforms like Google Ads to achieve measurable business outcomes.

Bachelor of commerce in English section – Cairo University

Professional Track in Digital Marketing in Digital Marketing – UDACITY, MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY OF EGYPT

Advanced Track in Digital Marketing in Digital Marketing – UDACITY, MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY OF EGYPT

DIGITAL MARKETING DIPLOMA in Digital Marketing – IT SHARKS (2021-06)