General Manager – Business Unit - Grupo CIRSA / Nortia Corp. / Halkkon Leisure & Entertainment S.A. - Sant Cugat del Vallès (Barcelona)
(2011-11 - 2026-04)
- Owned a c. €200M P&L and ~€6M EBITDA for a Spain and Argentina business unit, with full responsibility for capex, opex, and the business plan.
- Won an international public tender in Argentina to operate a new business concession, expanding the unit's commercial footprint.
- Directed a team of 100 across all departments plus 5 external partners; ran 1,300 points of sale, €17M in monthly sales, and an online channel with 5,000+ users.
- Personally led strategic negotiations with suppliers, partners, and clients — including purchases over $3M and contracts exceeding $4M/year.
- Built a KPI framework spanning point-of-sale SLAs, profitability per POS, stock rotation, and incident typology and resolution times, strengthening data-driven decisions.
- Managed relationships with leading gaming manufacturers (Unidesa, Zitro, Novomatic, Playtech) and represented the company at international gaming trade shows (ICE, G2E Las Vegas, FADJA Buenos Aires, FIJMA Madrid).
- Managed relationships with gaming regulators across Madrid, Aragon, Catalonia, Andalusia and Argentina, ensuring full regulatory compliance in a highly regulated sector with significant barriers to entry.
Operational Committee Member, BetWarrior - Grupo CIRSA / Nortia Corp. / Halkkon Leisure & Entertainment S.A.
(2022-05 - 2026-04)
Representing Nortia Corp. / Halkkon as shareholder.
- Ran competitive market analysis and implemented cost-optimization guidelines that restructured the cost base on behalf of the shareholder.
Operational Committee Member, ONDISS - Grupo CIRSA / Nortia Corp. / Halkkon Leisure & Entertainment S.A.
(2022-04 - 2026-04)
Representing Nortia Corp. / Halkkon as shareholder.
- Ensured alignment of objectives and maximization of shareholder value, contributing to prioritization and strategic decision-making.
Manager, Lottery Division – Argentina - Grupo CIRSA / Nortia Corp. - Buenos Aires & Barcelona
(2008-03 - 2011-11)
- Won a 10-year international public tender with the Argentine government to operate 1,300 points of sale in Buenos Aires, building a dominant market position.
- Led as Project Leader key sector initiatives: machine interconnection systems, jackpot system deployments, VLT project in Italy, and arcade profitability improvement programmes. Improved operational efficiency and strategic alignment through interdepartmental coordination.
Project Manager, IT & Business – Europe - Bombardier Recreational Products — Europe
(2006-06 - 2008-02)
Joined following BRP's June 2006 acquisition of Jets Marivent.
- Led company-wide Business Intelligence, building dashboards for country managers and commercial areas aligned with factory and business needs.
- Managed corporate ERP systems (Microsoft Navision and SAP) and IT operations for Spain, with continued technology oversight across the same eight European sites inherited from Jets Marivent (Switzerland, Belgium, the Netherlands, the UK, Germany, Madrid and Barcelona).
- Served as IT Project Manager for Europe, reporting to the General Director for Spain and Europe.
CIO — Member of the Executive Committee - Jets Marivent E.K.
(2003-06 - 2006-07)
- Led business-oriented technology across headquarters and eight European sites — Switzerland, Belgium, the Netherlands, the UK, two offices in Germany, Madrid and Barcelona — managing multidisciplinary teams with distinct operational needs and cultural realities in each country.
- Managed B2B and B2C online sales platforms, driving online sales growth.
- Awarded Best B2B Business Portal by the Chamber of Commerce of Catalonia (CAMBRESCAT), 2006, and a UK industry award for best sector website, 2007.
Senior Consultant & Pre-Sales – Microsoft ERP - Tectura
(1999-10 - 2003-06)
- Led the implementation and optimization of Microsoft Navision ERP solutions, tailored to specific client needs.
- Analyzed business processes to identify improvement areas and align them with ERP capabilities; led 20+ projects.
Investment Fund Accounting Manager - GVC Gaesco S.V., S.A.
(1997-07 - 1999-10)
- Managed accounting for investment funds and SIMCAV / SICAV vehicles.
- Executed broker operations under the supervision of the responsible manager.
