Arslan Benazza

Digital & Business Growth Executive with 20+ years of experience leading transformation, scaling operations, and driving sustainable growth across Europe and Africa. I combine digital strategy, operational excellence, and people‑centric leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data‑driven execution—from turnaround programs and restructuring to market expansion and customer‑centric innovation.

Head of Digital & Consultant at Digi40 (2019-10 – Present)

Action → Impact → Results

• Designed and executed tailored digital strategies for B2B and B2C companies → +35% increase in qualified lead generation on average.
• Identified and activated multi‑platform growth levers (social, paid media, SEO) → –20% marketing costs, +40% ROI.
• Supported 30+ clients (SMEs, mid‑caps, large accounts) in digital transformation and brand repositioning.
• Built strategic partnerships across Europe and North Africa → opened 2 new markets.

General Manager at Maison Bleue (2018-06 – 2019-06)

• Led daily strategic operations to achieve financial and operational objectives.
• Managed and motivated a multidisciplinary team, fostering a collaborative and high‑performance culture.
• Developed and executed innovative business and marketing plans to increase brand visibility.
• Analyzed market trends and company performance to identify growth opportunities.
• Oversaw global company management and implemented a growth plan and optimized operations.
• Managed financial and budget planning → +15% operational profitability.
• Supervised local teams and coordinated strategy with headquarters.

Co-Founder and Owner at Light Ideas (2014-03 – 2018-05)

• Founded an independent communication agency → acquired 50+ local and international clients.
• Developed integrated communication strategies (ATL & BTL) → +25% average brand awareness increase.
• Launched award‑winning multi‑channel campaigns.
• Built a team of 10 marketing, design, and digital talents trained in innovation and new trends.

Chief Operating Officer at SPA EFPM (KIPCO Investment) (2014-03 – 2018-05)

• Led a full company restructuring (finance, marketing, operations) → returned to profitability in 9 months.
• Designed and executed a turnaround plan → +20% revenue increase.
• Managed strategic partnerships and daily operations.
• Supervised 20+ employees and optimized internal processes.

Deputy General Manager at TBWA/DJAZ (member of TBWA/RAAD worldwide) (2009-03 – 2013-06)

• Led commercial, marketing, and financial strategy → +15% annual revenue growth.
• Managed major agency budgets (banking, telecom, FMCG) → 80% client retention.
• Developed strategic partnerships and led major RFPs → secured national contracts.
• Managed multidisciplinary teams → improved internal performance and delivery times (–25%)

Client servicing director at TBWA/DJAZ (member of TBWA/RAAD worldwide) (2006-03 – 2009-03)

• Managed and grew key accounts (telecom, FMCG, banking) → +30% growth on key clients.
• Led strategic and creative direction for ATL & BTL campaigns → improved marketing ROI.
• Managed and trained commercial and creative teams (15+ people).
• Contributed to winning major new business through RFPs.

Marketing Communications Manager at ID Informatique (SAGE Representative) (2004-01 – 2006-01)

• Developed and executed marketing strategies to promote SAGE solutions.
• Managed multichannel communication campaigns (newsletters, social media, and events).

Global Account Manager at Global Vision (2003-12 – 2004-12)

• Managed and developed a client portfolio to maximize satisfaction and loyalty.
• Analyzed client needs and proposed tailored solutions to meet sales objectives.