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Belen Ibanez

Belen Ibanez

Senior Product Designer (UX/UI + Frontend) | B2B SaaS · Data-Heavy Platforms · Complex Workflows

Talento
BarcelonaMiembro desde 27 de abril de 2026
Product designInteraction designUX researchUsability testingData visualisationInformation architectureDesign systemsPrototypingAccessibility (WCAG 2.2)FigmaTokens StudioMiroReactNext.jsTypeScriptSvelteSCSSTailwind CSSStorybookHTMLCSSLovableCursorFigma MakeStitchClaudeChatGPTJiraProductboardNotionGitHubLinear
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Product designInteraction designUX researchUsability testingData visualisation

Sobre mí

Senior product designer and UX engineer with 15 years of experience designing and building complex B2B SaaS products across FinTech, cybersecurity, and AI. Specialises in data-heavy interfaces where UX directly shapes how professionals make decisions under time pressure. Works end-to-end with no handoffs: from discovery and problem framing through interaction design, design systems, and front-end implementation in React and TypeScript.

Actively uses AI tools including Cursor, Lovable, Figma Make, and Stitch as core parts of the design and delivery workflow.

Experiencia

Senior UX Engineer at Bank of America (2024-09 – Present)

Owned end-to-end design and front-end engineering for enterprise trading and compliance platforms used by institutional traders and operations teams.

  • Owned end-to-end design and front-end engineering for enterprise trading and compliance platforms used by institutional traders and operations teams.
  • Designed information architecture and data visualisation for finance dashboards, compliance reporting, and decision-support workflows covering thousands of accounts and complex rule logic.
  • Translated complex financial and regulatory requirements into clear, structured interfaces for multiple user profiles: front-office traders, operations managers, and compliance reviewers.
  • Built production React and TypeScript components directly in the engineering codebase, working without handoffs throughout the delivery cycle.
  • Extended the shared Helix design system with new tokens, component states, and enterprise data patterns.
  • Conducted usability sessions with traders, operations staff, and compliance SMEs; validated design decisions with quantitative usage data.
  • Reduced go/no-go decision time by 67% across core trading workflows through improved information architecture and progressive disclosure.

Senior Product Designer at Adarma (2023-08 – 2024-09)

Sole designer on a cybersecurity operations platform for enterprise clients including large financial institutions.

  • Sole designer on a cybersecurity operations platform for enterprise clients including large financial institutions.
  • Designed end-to-end across all major product surfaces: threat triage dashboards, security policy configuration, SLA governance, compliance posture reporting, and client-facing analytics.
  • Built the design system from zero in Figma with Tokens Studio; implemented in Storybook alongside engineering with no handoffs at any stage.
  • Conducted user research directly with enterprise security analysts, CISOs, and operations managers; translated findings into measurable product improvements.
  • Partnered with founders, product leadership, and enterprise clients to shape product direction and advocate for design quality at every level.
  • Integrated AI tools for prototyping, component generation, and delivery acceleration throughout the product lifecycle.
  • Clients renewed and expanded contracts following product launch.

UX Engineer at SilicoAI (2020-12 – 2023-06)

Led design for an AI-native enterprise B2B platform, designing interfaces that helped professional users understand, interrogate, and trust AI-generated outputs.

  • Led design for an AI-native enterprise B2B platform, designing interfaces that helped professional users understand, interrogate, and trust AI-generated outputs.
  • Owned the full design process end-to-end: problem framing, interaction design, visual design, design system contribution, and front-end implementation.
  • Used AI tools including Cursor, Lovable, Figma Make, and Stitch actively throughout the workflow to accelerate prototyping and reduce friction with engineering.
  • Worked fully remote in a distributed async environment with high autonomy.

Senior UX/UI Developer at Band of Coders (2019-10 – 2021-01)

Designed and delivered end-to-end UX and front-end development for B2B SaaS enterprise clients across concurrent product engagements.

  • Designed and delivered end-to-end UX and front-end development for B2B SaaS enterprise clients across concurrent product engagements.

UX Designer at Tipit LLC (2017-12 – 2019-08)

Freelance UX designer for a portfolio of events-as-a-service products, designing end-to-end experiences for event discovery, booking, and service management workflows.

  • Freelance UX designer for a portfolio of events-as-a-service products, designing end-to-end experiences for event discovery, booking, and service management workflows.

UX Designer at CareerList (2017-03 – 2017-12)

Designed core matching and discovery workflows for an HR platform connecting candidates with leaders and teams based on team dynamics and working culture.

  • Designed core matching and discovery workflows for an HR platform connecting candidates with leaders and teams based on team dynamics and working culture.

Senior UX/UI Developer at Emerios (2013-12 – 2017-03)

Led UX and front-end development for a B2B customer enrollment and TPV compliance platform, designing transaction verification flows, qualification workflows, and omnichannel sales interfaces for regulated service providers.

  • Led UX and front-end development for a B2B customer enrollment and TPV compliance platform, designing transaction verification flows, qualification workflows, and omnichannel sales interfaces for regulated service providers.

UX/UI Developer at Qubit.tv (2011-05 – 2013-12)

Designed and built UX and front-end for a TV-on-demand streaming platform, owning content discovery, viewing, and management experiences end-to-end.

  • Designed and built UX and front-end for a TV-on-demand streaming platform, owning content discovery, viewing, and management experiences end-to-end.

Educación

Master's in Visual Communication – Universidad Nacional de Rosario (2017 – 2019)

Diploma in UX Design – ITBA Buenos Aires (2012 – 2013)

Bachelor's in Graphic Design – Nueva Escuela de Diseno (2005 – 2008)

Habilidades

Senior Product Designer (UX/UI + Frontend)B2B SaaSData-Heavy PlatformsComplex Workflows

Valoraciones