Marketing & Product Management | Business Develop.
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As an experienced professional with over 12 years of experience in the payments and cards industry, I am seeking a new opportunity where I can utilize my skills and expertise. I specialize in Marketing and Product development and management, particularly in the Europe Region and Latam, and I have a strong focus on the digital products & payments working in multiple projects and initiatives concurrently. I have a proven track record in developing strategic business plans to drive debit growth and in conducting market research and validation to support ideation conception.
My expertise in portfolio management and knowledge of the competitive landscape allows me to create innovative and differentiated strategies. I have strong analytical skills and a keen business acumen, with experience in customer acquisition and activation. I am a team player and passionate about cross-functional collaboration.
With a solid background in payments and consumer goods, I am confident in my ability to contribute to the success of any organization.
As an experienced professional with over 12 years of experience in Marketing, Product and Business development management, particularly in the Europe Region and Latam, and have a strong focus on the digital products, credit and debit working in multiple projects and initiatives concurrently. I have a proven track record in developing strategic business plans to drive debit growth and in conducting market research and validation to support ideation conception. My expertise in portfolio management and knowledge of the competitive landscape allows me to create innovative and differentiated strategies.
I have strong analytical skills and a keen business acumen, with experience in customer acquisition and activation. I am a team player and passionate about cross-functional collaboration. With a solid background in payments and consumer goods.
I have pursued several educational opportunities to develop my skills and expertise in different areas. I hold a Master's Degree in Banking Economics with an MBA from ENAE Business School in Spain, a Master's Degree in Communication Psychology from the Universidad Complutense de Madrid, and a degree in Advertising and Marketing from ULACIT in Panama. Furthermore, I have completed an Experiential Marketing Training program from Miami Ad School Wyndood in the United States to further enhance my professional skills.
These educational experiences have equipped me with a diverse set of tools and knowledge to apply in various contexts throughout my career.