Egor Gamanyuk

Results-driven professional with 14+ years of experience in business development, commercial strategy, and product management. Blending strategic vision with hands-on operational expertise in B2B, retail, and global distribution. Proven success driving brand growth, product launches, channel expansion, and operational efficiency. Adept at cultivating strong partnerships with suppliers and distributors to deliver sustainable business growth.

Commercial Director & Brand Marketing Lead at Skeleton BMX (2020-11 – 2025-11)

• Overseeing financial, marketing, and strategic planning.
• Directing brand marketing strategy, product portfolio development, commercial assortment planning and end-to-end operations across retail, online, and wholesale distribution.
• Directing international supply chain operations, coordinating with global vendors regarding orders, forecasts, customs compliance, and lead-time optimization.
• Successfully launched a new store (both retail and a website) from scratch, including team recruitment.
• Spearheaded action sports community marketing, scaling organic social channels to over 75k combined followers through content strategy with no purchased followers.
• Managed the brand's athlete sponsorship and "talent search" initiative, acquiring and activating over 30 influential representatives to drive brand loyalty.

General Manager, co-founder at Heavy Mental Distro (2023-06 – 2025-06)

• Founding an international action sports distribution footprint in the UAE aimed at scaling brand availability across global emerging markets.
• Managing cross-border distribution agreements, supplier contracting, and international trade compliance to secure seamless product delivery.
• Successfully launched the company despite limitations and operational challenges, securing several successful shipments and payments.

Event Director & Brand Producer at Countryside Custom Ride (2019-05 – 2022-02)

• Managing end-to-end marketing, budget tracking and full social media campaigns for the event.
• Negotiating high-value corporate sponsor activations and contractor partnerships.
• Executing comprehensive event planning, from scheduling to spatial layout and venue distribution.
• Produced full-scale experiential marketing, social media asset campaigns, and visual styling for a unique moto event in Russia.
• Managed project timelines, cash flows, and cross-functional vendor negotiations, successfully increasing audience reach by 45% YoY.

Business Development & Category Manager at Hellride (2017-08 – 2020-11)

• Leading financial, marketing, and strategic planning.
• Sourcing new brands and distribution channels.
• In-house brands developing (bicycles, bike parts, kickscooters, clothes, sporting goods and accessories).
• Increased category gross margin by 15%.
• Introduced 3 new exclusive brands to the portfolio.
• Developed and implemented core business processes.
• Grew social media following by 1.6x (from 68K to 106K).

Category Manager / Sales Specialist for High-Margin Products / Technical Specialist at HP Inc (formerly Hewlett-Packard) (2012-06 – 2017-08)

• Managing category marketing and channel sales operations, executing demand forecasting and market trend analysis to protect regional market share.
• Collaborating daily across finance, logistics, and compliance teams to streamline order fulfillment and resolve transactional roadblocks for key accounts.
• Acting as the primary product evangelist, delivering high-level technical presentations and solution pitches to distributors, tier-1 clients, and the press.
• Ranked first in market share for the "Workstations" category according to IDC reports.
• Developed comprehensive technical documentation, sales toolkits, and training materials to enable distributors and cross-functional sales teams to accelerate product velocity.
• Successfully executed marketing campaigns generating over $300K in incremental revenue.
• Consistently met or exceeded turnover and gross margin targets, closing 7–10 B2B deals valued at $100K+ per quarter.

Master's degree in Physics - Microelectronics and Semiconductor devices – Saratov State University (2007 – 2012)

Second degree in English - Translation for Professional Communication – Saratov State University (2007 – 2012)