Florent Delouche

Enterprise Sales Executive with 15+ years of full-cycle SaaS and AI-driven deal management across EMEA, specializing in the French market. Proven ability to lead complex, multi-stakeholder enterprise sales end-to-end — from strategic outbound and first call to POC validation, negotiation and close. Experienced working at the intersection of technical teams and C-level executives, translating advanced product capabilities into compelling business value.

Track record of opening new product lines, including the first-ever Marketing Cloud deal sold to an SMB client in France. Passionate about AI and its transformative potential; co-founded AI and data-driven startups.

Enterprise Account Executive at Minderest (2024-02 – Present)

Minderest is an AI-powered pricing intelligence platform for retailers and manufacturers who want to monitor competitors and optimize margins without losing control of their strategy. Its dynamic AI pricing engine, Reactev, applies deep learning and demand-elasticity models to automate price decisions at scale. Full deal ownership: outbound prospecting through POC, negotiation, close, renewal and expansion.

• Lead end-to-end enterprise sales cycles across francophone and emerging markets, from cold outreach and executive discovery through contract negotiation and close.
• Drive POC engagements: coordinate with technical and implementation teams to validate product fit, ensure smooth evaluation and convert POCs into long-term contracts.
• Engage VP/C-level stakeholders (CMO, CPO, CFO) using API-driven and analytics-based value propositions, positioning Minderest as a strategic AI data partner.
• Manage 18 Tier-1 enterprise accounts (600K€ ARR) while continuously generating net new logos through AI-assisted outbound (Lemlist, ChatGPT, LinkedIn).
• 105% YTD 2025 quota attainment — won net new enterprise logos (Alltricks/Décathlon, Columbia, Jacob Delafon) vs. entrenched competitors through targeted multi-channel campaigns.
• 100% Tier-1 renewal rate: Intersport, Nuxe, Bruneau, Groupe Seb, Feu Vert, Chantelle.
• Expanded market penetration across France, Belgium, Switzerland, and the Middle East.

Account Executive & Business Development at Salesforce (2010-03 – 2015-07)

World's #1 CRM — Sales, Service and Marketing Cloud. Full-cycle SaaS sales in a highly technical and fast-evolving product environment.

Account Executive — SMB French Market at Salesforce (2013-03 – 2015-07)

• Sold complex multi-product cloud solutions (Sales, Service, Marketing Cloud) to French enterprise clients; managed full cycle from qualification through technical demo, negotiation and close.
• Closed the first-ever Marketing Cloud deal sold to an SMB client in France, opening a new product line for the French SMB segment.
• Collaborated closely with solution engineers to lead technical discussions and tailor demos to client-specific architecture requirements.

Enterprise Business Representative — Belgium & Luxembourg at Salesforce (2012-04 – 2013-02)

• Generated strategic outbound pipeline through cold calling, LinkedIn InMails and executive networking; awarded Best EBR EMEA at 150%+ target achievement.
• Trusted to train new hires in Chicago on outbound best practices and product positioning.

Sales Representative — EMEA at Salesforce (2010-03 – 2012-04)

• Qualified 50+ inbound and outbound leads per month; partnered with AEs to prioritize and advance pipeline.
• Created 1,400+ opportunities generating over $6M in Annual Contract Value across 5 years.
• Awarded Best Multi-Cloud and Best New-Business Salesperson; won 100% incentives FY15.

Entrepreneur en Résidence at DEMIUM Incubator (2020-03 – 2021-08)

• Co-founded 3 tech startups including an AI & Big Data-driven app; won the DEMIUM All Startup Weekend competition.
• Built SaaS products from concept through product-market fit and GTM strategy — giving me firsthand insight into fast-growing deep-tech startup dynamics.

Inside Sales Account Manager at Webhelp/Concentrix (2018-09 – 2024-01)

• Led full-cycle SaaS sales for Zeendoc (Cloud Document Management), managing consultative discovery, demos and close for SMB and mid-market clients.
• Drove strategic outbound campaigns for Dell (IT/cybersecurity), Alan (health insurance) and Anytech, key clients in cybersecurity, IT and health insurance.
• Grew qualified pipeline by 30% on the Alan campaign and increased the Dell mid-market customer base by 25% through a targeted GDPR outbound campaign.
• Consistently met and surpassed sales targets, completing 20 demos and closing a minimum of 2 sales per month.

Inside Sales Representative at Oracle (2015-07 – 2016-01)

• Sold IT-as-a-Service, cloud solutions and database/middleware solutions to the French financial sector, managing the full sales cycle through direct and channel sales.
• Closed a €150K ARR deal with a major French bank.
• Re-won a large French insurance company, securing a multi-solution deal.

Master's in Management – ESC Clermont-Ferrand Business School (2006)

ERASMUS International in Marketing – Fachhochschule Osnabrück (2004 – 2004)