Luis Constan Bulnes

IESE MBA with 7+ years of MedTech experience across commercial strategy, customer solutions and GTM. Proven track record translating complex clinical and customer needs into commercial opportunities, value propositions and measurable business impact across EMEA.

Healthcare Business Acquisition & Growth Strategy at ENTREPRENEURIAL PROJECT (2025-05 – Present)

• Evaluating the acquisition of a profitable healthcare business, developing the business case, growth strategy and investment structure.

MBA Summer Internship – GTM & Commercial Strategy at VRAIN MEDICAL (2025-06 – 2025-08)

Digital health startup developing VR-based solutions for medical imaging

• Structured the go-to-market transformation of a digital health platform, diagnosing workflow and adoption barriers, and conducting customer segmentation, redesigning the commercial model toward a platform-based revenue model
• Led a team of 4 business developers, implementing KPI governance, managing the commercial pipeline, and coaching commercial execution, driving adoption across hospitals and private clinics, and closing €62k in recurring revenue
• Built a pricing architecture from scratch, combining competitive intelligence on adjacent technologies with willingness-to-pay modeling across clinical segments, identifying a path to 15% revenue uplift

Consultant - Customer Solution at SIEMENS HEALTHINEERS (2022-10 – 2024-09)

Global medical technology leader with +€20B revenue and +70k employees, specializing in imaging and radiotherapy solutions

• Drove adoption of advanced imaging and digital workflow solutions across a €1.8M radiotherapy portfolio, evaluating clinical workflows, identifying growth opportunities, and developing value-based business cases, generating ~€120k in incremental revenue
• Engaged medical directors, medical physicists, radiation oncologists, and technical teams across 6+ hospitals, understanding clinical and operational needs, aligning stakeholders around solution priorities and translating customer requirements into tailored software, technology and service solutions
• Transformed regional implementation processes, leveraging installation data and operational workflows, standardizing delivery practices and avoiding ~€200k in implementation costs

EEMEA Service Strategy Specialist at WERFEN (2021-12 – 2022-10)

International medical devices company with +€2B revenue and +8k employees worldwide

• Led regional service strategy across ~45 EEMEA key direct accounts, partnering with country leadership, developing strategic recommendations on portfolio growth and service coverage, expanding service revenue by 13%
• Strengthened regional service performance across EEMEA, developing 35+ engineers through KPI-based coaching and performance management, raising first-time fix rates from 65% to 80% and reducing network dependency on central support
• Optimized spare-parts portfolio strategy across 170 distributors, analyzing demand patterns and portfolio performance, and reshaping distributor portfolios, delivering €25k in immediate savings and developing a €150k+ optimization roadmap across 4 countries

Field Service Engineer at WERFEN (2018-11 – 2021-11)

• Boosted customer satisfaction from 90% to 98% and secured €30k in annual revenue by leading reliability improvement projects and delivering onsite product training, introducing monitoring tools and minimizing unplanned downtime
• Assessed hospital referral pathway failures across key accounts, conducting root-cause analysis with R&D and clinical stakeholders and reducing unresolved diagnostic cases by 25%
• Segmented key hospital accounts and tailored onboarding programs to each cluster's usage profile, improving client retention by 20% and cutting support costs by ~€15k annually

Master of Business Administration in MBA Full-time Program – IESE BUSINESS SCHOOL (2024 – 2026)

Master of Science in Biomedical Engineering – UNIVERSITAT DE BARCELONA-UNIVERSITAT POLITÈCNICA CATALUNYA (2017 – 2018)

Bachelor of Science in Biomedical Engineering – UNIVERSITAT POLITÈCNICA DE CATALUNYA (2012 – 2016)

Bachelor of Science in Biomedical Engineering - Exchange Program – YEDITEPE UNIVERSITY (2016 – 2016)