Kortney McPherson

Senior engagement strategist with 10+ years leading omnichannel brand programs in healthcare and pharma. I serve as a trusted senior partner to clients and cross-functional teams, guiding brands from audience insight and CX architecture through tactical planning, creative briefs, and performance optimization. My work sits at the intersection of data and creativity--leading teams, driving organic growth, and winning new business to build programs that are analytically grounded and emotionally resonant.

Fluent in French; seeking senior strategy roles in Paris and internationally.

VP, Director of Engagement Strategy (prev. Director, Engagement Strategy) at FCB Health New York (2024-01 – Present)

Lead end-to-end engagement strategy across a portfolio of healthcare brands, from annual tactical planning to real-time campaign optimization. Serve as the senior strategic voice in client relationships, cross-agency collaboration, and new business pitches.

• Promoted to VP within 18 months of joining, taking on expanded ownership of agency-wide engagement strategy standards
• Own all engagement deliverables on new business pitches, including development & presentation of strategy to prospective clients
• Manage and mentor junior strategists, with direct accountability for their professional development and output quality
• Partner with brand strategy, creative, media, and account leadership to ensure engagement programs are integrated, insight-driven, and tied to measurable brand KPIs
• Serve as internal evangelist for engagement strategy's role and value within multi-disciplinary brand teams

Senior Manager, Engagement Strategy (prev. Senior Manager, Digital Strategy) at Fingerpaint Group (2020-11 – 2024-01)

Served as the primary strategy lead for a portfolio of rare disease and medical device brands, architecting CX programs and digital strategies that connected clinical insight with patient and HCP engagement.

• Evolved & elevated role in the agency from Digital to Engagement Strategist
• Translated brand strategy into omnichannel engagement frameworks using segmentation, journey mapping, content strategy, and data capture models
• Led cross-functional teams through full program lifecycle — from strategic brief to execution and performance optimization
• Acted as senior client partner and internal go-to for digital innovation, engagement best practices, and emerging channel trends
• Contributed to new business acquisition and drove incremental growth within existing client relationships

Senior Analyst, Data & Analysis at Digitas North America (2018-04 – 2020-11)

Built data-driven marketing strategies for a national retail pharmacy brand, leading cross-channel analysis, campaign optimization, and performance reporting. Developed the analytical foundation that now informs my approach to insight-led strategy.

B.S. in Communications – Boston University (2010 – 2014)

B.A. in French Language & Literature – Boston University (2010 – 2014)

Paris Internship Program – Boston University Paris (2012-01 – 2012-05)