Mansa Raut

EMEA influencer activation, 360° campaigns, and AI-driven content strategy. Brand experience includes heritage maisons and fast-paced consumer beauty. Bilingual English / French (intermediate).

OPERATIONS & MARKETING STAGE (12 MONTHS) at Tarte Cosmetics (2025-07 – Present)

• Built and activated EU influencer lists across 5+ markets, driving PR mailer outreach and placements
• Owned end-to-end logistics for PR mailers and events — briefing, execution, follow-up
• Shaped Holiday 2025 social strategy with content ideation and campaign direction

LUXURY MARKETING ASSOCIATE - FREELANCE at Studio Blo (2023-09 – 2024-09)

• Executed PR, influencer, and digital campaigns driving +40% engagement and +80% leads
• Developed AI-assisted social content and strategies for stronger creativity and efficiency
• Refined messaging and audience targeting through AI-driven insights

MARKETING & PR EXECUTIVE at Katha Studio (2020-07 – 2022-10)

(Concurrent with remote Bachelor's during COVID-19)

• Led brand and product marketing for luxury clients, lifting organic press mentions by 80%
• Coordinated cross-functional launches across PR, digital, and events
• Built content strategies aligned with brand positioning and consumer insights
• Analysed performance data and KPIs to optimise marketing initiatives

MSC in MARKETING AND DIGITAL IN LUXURY AND LIFESTYLE (BACCARAT PROMOTION) – EM NORMANDIE

BACHELOR'S in MASS MEDIA AND COMMUNICATIONS – MUMBAI UNIVERSITY (THAKUR COLLEGE)