Abdul Nasim

With a BA Honours in Fashion Communication and experience in marketing and communications in public and private sectors such as healthcare and lifestyle brands, I am passionate about creating and managing digital content in a positive and enthusiastic manner.

I am highly proficient in using the latest technologies and software such as Adobe Suite, Canva, and WordPress for web design solutions. My technical knowledge in Graphic print and digital design, photography, filmmaking, and video editing allows me to create engaging content that exceeds clients business expectations through current and future creative campaigns, allowing me to build positive relationships with internal and external stakeholders and collaboratrs.

Experience in social media and ad management across platforms like Instagram, Facebook, LinkedIn, and TikTok allows me to navigate and understand the social media landscape and stay ahead of latest and upcoming trends, ensuring content is fresh, current, fit for purpose through captivating visuals and thought provoking words, and tailored to various audience requirements, accessibility standards and tone of voice.

I hope to continue building on relevant and necessary digital skills gained during freelance and full time work with companies who incorporate similar aspects and values I am passionate about, and would love to collaborate and network with other creators within my field.

University of Edinburgh

Communications Officer

Jun.2024 – Present

My responsibilities as a Communications Officer with University of Edinburgh include:

• Sourcing and producing high-quality and engaging communications content (text, image and video) for organisational news, social media, newsletters and SharePoint.
• Ensure all communications are consistent and in line with audience expectations, organisation’s editorial style and tone, key messaging and brand guidelines.
• Supporting the continuous enhancement of the organisation’s internal communications to improve experience, including but not limited to co-ordination of e-screens, notice-boards, display cabinets and newsletters.
• Monitoring performance and Scheduling of all digital communications in line with the communications plan, maintain an up-to-date knowledge of latest trends in social media, online and digital communications; and suggest recommendations for improvements.
• Attending relevant meetings including with the Press Office and Research Colleagues.
• Other relevant duties as may be assigned from time-to-time by my Line Manager

I developed highly creative skills in this role using design software and video creation tools and equipment such as Canva and the Adobe Creative Suite. As well as social media tools such as Hootsuite to monitor performance and schedule content on a daily basis. ,

Primary Care Comms Clinic ,

Marketing & Communications Assistant

Sheffield, England

Jan.2024 – Present The Marketing and Communications role sees me being responsible for delivering hands-on communications support and training primary care organisations nationwide to groups of GP practices known as primary care networks, GP federations, dentists, pharmacies, and community services. The role sees me getting stuck in with all current communications campaigns and projects, including:

• Writing and designing communications and marketing content for clients. Everything from website copy, social media posts and newsletters to posters, leaflets and editing short videos.
• Creating and coordinating content for the social media channels and website with fresh, engaging, SEO-slick content.
• Monitoring the mailbox and directing enquiries to the relevant team members.

• Used tools like Wordpress, Canva, Microsoft applications and video editing.
• Write in accessible, plain language that follows a content style guide as well as creative copywriting.
• Understand, deliver, advise and manage client expectations around the best use of communications.

• Super organised and a quick self-starter.
• Become an excellent creative communicator - verbal and written.
• Happy working in a small team and being independent.
• A swift but calm thinker when things happen out of the blue.
• Committed to doing things well with impeccable attention to accuracy and detail.

Digital Content Administrator 

Edinburgh, Scotland

Oct. 2023 – Feb 2024

As part of the Design + Content team, it plays a crucial role in the success of the business. The team provide customers with the right marketing content to best support their outlets that harness the power of their global brands while being customised to ensure relevance for a local audience.

my role sees me reporting to the Content Manager, day to day, where I:

• Upload product data (including reformatted image uploads)
• Menu, Point of Sale and Social Media asset loading and sharing – configuring layouts and testing suitable digital and print qualities.
• Setting up new products in the back end of the app and conducting full end-to-end testing
• Collating sample packs to assist with Implementation + Commercial teams
• Regular upkeep of content including removing and reactivating seasonal assets as and when required

NHS Ayrshire & Arran

Digital Officer The Digital Officer role saw me being responsible for developing and implementing a digital and communications strategy and delivery plan in line with the priorities for the Public Health Department at NHS Ayrshire. This will include responsibility for the development of key messages, production of digital communications, marketing and digital media relations.

I also supported the use of new digital technology as a key aspect of programmes/ interventions to improve health and reduce inequalities by providing information on current and emerging digital technologies to staff.

I acted as first point of contact for advice and guidance in work related to digital.

My daily responsibilities as a Digital Officer within the NHS Ayr Public Health improvement team IT function involve:

• Taking the lead on day to day comms, Graphic Design, administration, and channel management, supporting the Public Health and improvement managers and stakeholders on various portfolios and projects.
• Facilitating discussions around Digital Communications and engagement the with teams.
• Helping to maintain and publish content for the projects, across a number of digital channels, internal and external
  • Supporting inexperienced staff and colleagues with content creation and editing of web content on new staff intranet and NHS websites, adhering to users needs and requirements and NHS style and brand guidelines
• Liaising with a wide range of internal and external stakeholders through steering meetings
• Creating and providing support and advice through reference guidance materials and training staff to use digital and content management systems
• Suggesting and proposing of improvements to content and web communications to align with NHS objectives and accessibility legislations.
• Undertaking system administration tasks such as managing a busy team inbox, content updates, user registration and requesting system permissions, updating print requests for posters and flyers
• Assisting in web analytics and quality assurance processes to evaluate feedback from users to improve and enhance digital systems and content and social media channels
• Plan and prioritise work and comms activities on a weekly basis, responding to requirements of the communications projects and portfolio, ensuring operational efficiency across all
• Supporting routine maintenance of staff intranet and communications channels as well as image and content libraries

Ayr, Scotland

NHS North Bristol

Apr. 2022 – Feb. 2023

The Digital Programmes Communications Assistant role primarily sees me working on two large scale projects with engagement required with multiple NHS organisations as well as patients within North Bristol NHS Trust.

Working with the Digital Communications and Engagement Managers, I help deliver elements of the projects' Communications plans, and help ensure that the projects' stakeholders are kept well informed about two very exciting digital projects - one delivering an app for patients to have more information about their Outpatient care, and one delivering a new Maternity system, including a personal health record app.

My daily responsibilities as a Digital Communications Assistant within the NHS North Bristol IT function involve:

• Taking the lead on day to day comms, Graphic Design, administration, and channel management, supporting the Digital Communications and Engagement Managers and the Project Managers.
• Facilitating discussions between the Digital Communications and Engagement Managers and the Project teams.
• Helping to maintain and publish content for the projects, across a number of digital channels, internal and external
• Supporting inexperienced staff and colleagues with content creation and editing of web content on new staff intranet and NHS websites, adhering to users needs and requirements and ohs style guides
• Liaising with a wide range of internal and external stakeholders
• Working as part of a clinically led, digitally enabled programme of change Gaining experience working in a busy acute hospital IT communication's team

Dobbies Garden Centres

Edinburgh, Scotland 

Nov. 2021 – March. 2022

As part of the dynamic, fast paced and creative E-Commerce team, my role includes artworking, image retouching, digital content creation using the Adobe Creative Suite as well as daily admin work managing the image library and sourcing relevant product imagery from various suppliers.

The role has saw me aquire a strong knowledge and awareness of E-Commerce, develop my interpersonal skills, building relationships with colleagues and stakeholders throughout the business as well as development of strong planning, prioritisation, presentation and problem-solving skills. I am comfortable managing multiple tasks to tight deadlines, such as multiple image retouching jobs day to day alongside admin tasks.

BA (Hons) Fashion Communication Heriot Watt University, Scottish Borders. 2:1